Client Feedback Form Template
A professional client feedback form with satisfaction ratings, NPS scoring, service-specific questions, and open-ended prompts — designed to collect actionable insights that improve client retention.
CLIENT FEEDBACK FORM
Project: [Name] | Client: [Company]
1. Net Promoter Score
On a scale of 0-10, how likely are you to recommend our services to a colleague?
[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
2. Satisfaction Ratings (1-5)
Quality of deliverables: [1-5]
Communication and responsiveness: [1-5]
Adherence to timeline: [1-5]
Value for investment: [1-5]
3. What did we do well?
[Open text field]
4. What could we improve?
[Open text field]
5. Would you be willing to provide a testimonial?
[Yes / No / Maybe later]
How to Use This Template
Send within 48 hours of delivery
Timing matters. Send while the project is fresh. Waiting weeks means vague, less useful feedback.
Keep it short
Five to eight questions maximum. Every additional question drops completion rate by roughly 5-10%. Respect their time.
Act on the feedback
Acknowledge every response. For negative feedback, follow up within 24 hours with a plan. For positive, ask about testimonials.
Track trends over time
Individual responses matter, but trends matter more. Track NPS and satisfaction quarterly to spot systemic issues or improvements.
Customize in Dewx
Inside Dewx, the CX Hub auto-sends feedback forms at project milestones. Dew analyzes responses with sentiment analysis, flags at-risk clients, and compiles feedback trends into actionable reports. Your NPS dashboard updates in real time.
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Frequently Asked Questions
When is the best time to send a client feedback form?
Send feedback forms at three key moments: after project delivery (within 48 hours while the experience is fresh), at regular intervals during long engagements (monthly or quarterly), and after resolving a support issue. Avoid sending during high-stress periods or alongside invoices.
How many questions should a feedback form have?
Keep it to 5-8 questions maximum. Include 2-3 rating scales (overall satisfaction, likelihood to recommend, value for money), 2-3 specific questions about deliverables or service, and 1-2 open-ended questions. Forms longer than 10 questions see completion rates drop below 20%.
What is NPS and should I include it?
Net Promoter Score (NPS) asks: "How likely are you to recommend us to a colleague?" on a 0-10 scale. Scores of 9-10 are promoters, 7-8 are passives, 0-6 are detractors. Your NPS = % promoters minus % detractors. Include it — it is the single most benchmarkable metric for client satisfaction.
How does Dewx help collect client feedback?
Inside Dewx, the CX Hub sends automated feedback forms at project milestones. Dew analyzes responses, identifies sentiment trends, flags at-risk clients, and generates improvement reports. You see a real-time NPS dashboard across all clients and can drill into individual responses.
Client Feedback, Automated
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