Landing Page Copy Template
A proven landing page copy framework with hero, problem-agitation, benefits, social proof, and CTA sections. Write copy that converts visitors into leads and customers with a structured, psychology-driven approach.
Hero & Above the Fold
The first thing visitors see — you have 5 seconds to hook them
Headline: [Desired Outcome] [Timeframe/Method] [Without Usual Pain]
Example: "Get 3x More Qualified Leads in 30 Days Without Cold Calling"
Subheadline: [Expand on how it works in one sentence. Address the "how" behind the headline.]
Primary CTA: [Action verb + outcome, e.g., "Start My Free Trial" or "Get My Custom Plan"]
Trust Bar: ["Trusted by 500+ companies" + 3-5 client logos]
Problem & Benefits
Agitate the pain, then present your solution with clear benefits
The Problem
[Describe the painful status quo in 2-3 sentences. Use "you" language. Make the reader feel the frustration of their current situation.]
The Solution (3 Benefits)
Benefit 1: [Outcome-focused headline]
[2 sentences explaining the benefit and how the product delivers it]
Benefit 2: [Outcome-focused headline]
[2 sentences explaining the benefit and how the product delivers it]
Benefit 3: [Outcome-focused headline]
[2 sentences explaining the benefit and how the product delivers it]
Social Proof & Final CTA
Build trust and give one final push to convert
Testimonials
"[Specific result testimonial with name, role, and company]"
"[Second testimonial focusing on a different benefit]"
FAQ (3-5 Questions)
[Address the top objections: pricing, time to value, switching cost, data security, etc.]
Final CTA Block
Headline: [Restate the core benefit]
CTA Button: [Same as hero CTA for consistency]
Risk Reversal: ["14-day free trial. No credit card required."]
How to Use This Template
Know your audience
Before writing a single word, define who you are writing for. What is their biggest frustration? What outcome do they want? Write the page for one specific person, not everyone.
Write benefits, not features
Nobody cares about your "AI-powered dashboard." They care about "seeing which deals will close this month in one glance." Translate every feature into a tangible outcome.
Remove distractions
A landing page should have one goal and one CTA. Remove navigation, footer links, and anything that gives the visitor an exit that is not your conversion goal.
Test and iterate
Launch with your best guess, then improve with data. Test headlines, CTA copy, and social proof placement. Small changes often yield 20-50% conversion improvements.
Customize in Dewx
Inside Dewx, tell Dew: "Write landing page copy for [product] targeting [audience]." Dew writes conversion-focused copy section by section, suggests A/B test variants, and connects your landing page forms directly to the GTM Hub pipeline so every lead is tracked from click to close.
Related Templates
Frequently Asked Questions
What sections should a landing page include?
A high-converting landing page follows this structure: hero section with a headline, subheadline, and primary CTA; problem/agitation section that describes the pain; solution section showing how you solve it; benefits (not features) with supporting visuals; social proof including testimonials, logos, and numbers; FAQ to handle objections; and a final CTA to close.
How do I write a compelling landing page headline?
The best headlines communicate the end result the visitor wants. Use the formula: [Desired Outcome] + [Timeframe or Method] + [Without the Usual Pain]. For example: "Get 3x More Qualified Leads in 30 Days Without Cold Calling." Test 3-5 headlines and let data decide the winner.
What is a good landing page conversion rate?
Average landing page conversion rates are 2-5% across industries. Top-performing pages convert at 10-15%. Conversion depends on traffic quality, offer strength, and page design. Focus on one clear CTA, remove navigation distractions, and match your page message to the ad or link that brought the visitor.
How does Dewx help create landing pages?
Dewx GTM Hub lets you build landing pages with AI assistance. Tell Dew your product, audience, and goal. It writes the copy, suggests layouts, and optimizes for conversions. Track visitor behavior, A/B test headlines, and connect form submissions directly to your CRM pipeline.
Landing Pages That Convert
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingBuild Pages That Sell
Dew writes conversion copy, builds landing pages, and pipes every lead into your CRM — no developer needed.
Try Dewx FreeStop Guessing What Converts
Dewx writes your landing page copy, tests variations, and tracks every conversion. From headline to checkout, let Dew optimize the entire funnel.