Social Media Plan Template
A complete social media plan template covering strategy, content pillars, posting schedule, and KPI tracking. Plan your social presence with intention instead of posting randomly.
Strategy & Content Pillars
Define your audience, goals, and the themes that guide all content
Target Audience: [e.g., "B2B SaaS founders, 25-45, who manage teams of 5-50"]
Primary Platforms: [LinkedIn, Twitter/X, Instagram]
Goals (90-day):
• Grow LinkedIn followers by [X%]
• Achieve [X%] average engagement rate
• Drive [X] website visits from social per month
Content Pillars:
1. [Educational: industry insights and how-tos]
2. [Behind-the-scenes: team culture and process]
3. [Social proof: customer stories and results]
4. [Thought leadership: opinions and predictions]
Weekly Content Calendar
Plan each week with specific post types mapped to content pillars
Performance Tracking
Measure what matters and adjust strategy based on data
Weekly Metrics:
• Impressions: [Target] · Actual: [X]
• Engagement rate: [Target %] · Actual: [X%]
• Link clicks: [Target] · Actual: [X]
• New followers: [Target] · Actual: [X]
Top Performing Post: [Post description] — [X] engagements
Adjustments for Next Week: [e.g., "Double down on carousels (3x engagement vs. text posts). Shift Thursday post to video format."]
How to Use This Template
Define your strategy first
Before creating any content, clarify your audience, goals, and content pillars. Strategy first, tactics second. Without direction, posting is just noise.
Build a 4-week calendar
Map out your first month of content using the weekly template. Assign content pillars to specific days so you maintain variety and consistency.
Batch content creation
Create a week of content in one sitting. Writing, designing, and scheduling in batches is 3x more efficient than creating posts one at a time.
Review and optimize weekly
Every Friday, review your KPIs and adjust next week accordingly. Double down on what works, cut what does not. Let data drive your decisions.
Customize in Dewx
Inside Dewx, tell Dew: "Create a social media plan for [brand] targeting [audience] on [platforms]." Dew generates content pillars, builds a weekly calendar, writes platform-optimized posts, and schedules them automatically. Track performance across all channels from a single dashboard.
Related Templates
Frequently Asked Questions
How often should I post on social media?
Consistency matters more than frequency. For most B2B companies: LinkedIn 3-5x/week, Twitter/X 1-3x/day, Instagram 3-5x/week. For B2C: increase frequency by 50%. Start with a sustainable cadence you can maintain for 90 days, then adjust based on engagement data.
What KPIs should I track for social media?
Track engagement rate (likes, comments, shares divided by impressions), reach/impressions, click-through rate, follower growth rate, and conversion rate from social. Avoid vanity metrics like total followers. Focus on engagement quality and traffic that converts.
How far ahead should I plan social media content?
Plan your content calendar 2-4 weeks ahead for scheduled posts and leave 20-30% capacity for reactive content (trends, news, conversations). Quarterly planning sets themes and campaigns; weekly planning handles specific posts. Batch content creation for efficiency.
How does Dewx help with social media management?
Dewx GTM Hub includes a content calendar, post scheduler, and performance analytics. Dew generates post ideas based on your content pillars, writes platform-optimized copy, suggests optimal posting times, and produces weekly performance reports with actionable recommendations.
Social Media, Automated
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingPlan, Post, and Measure Social
Dew creates your content calendar, writes posts, and tracks performance — so social media drives real results.
Try Dewx FreeStop Posting Without a Plan
Dewx plans your social media strategy, writes platform-optimized content, schedules posts, and tracks performance. Turn social into a predictable growth channel.