Calculate cost per acquisition (CPA) by dividing total marketing spend by number of customers acquired. Compare CPA across channels to optimize budget.
Cost Per Acquisition Calculator
Calculate and compare CPA across your marketing channels.
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FAQ
What is Cost Per Acquisition (CPA)?
CPA is the total cost of acquiring a new customer through a specific marketing channel. It is calculated by dividing total marketing spend by the number of new customers acquired. For example, $10,000 spend / 100 customers = $100 CPA.
What is a good CPA?
A good CPA depends on your industry and customer lifetime value (LTV). As a rule of thumb, your CPA should be less than 1/3 of your customer LTV. B2B SaaS averages $200-500, ecommerce $30-50, and lead gen $50-100.
Is this CPA calculator free?
Yes, completely free with no signup required. Enter spend and conversions for each channel to calculate and compare CPA across your marketing mix.
How does Dewx help reduce CPA?
Dewx GTM Hub provides multi-channel attribution, automated lead nurturing, and AI-powered campaign optimization to reduce your cost per acquisition across all channels.
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