Roki Hasan
Founder & CEO
Founders shouldn't have to choose between agencies and SaaS.
I spent five years running a real B2B services business before starting on Dewx. I saw how much of the daily work was repeatable — and how much of it founders end up doing themselves because hiring help costs too much and trusting help is hard.
Agencies are expensive and opaque. SaaS is lonely and complex. Neither one actually does the work for you. So I built a third option: AI employees you control. They draft the work, you approve the sends.
That is Dewx — the AI Employee Control Plane. One chat. Every AI employee on your team. Drafts only, model-agnostic, yours to pause whenever.
The Journey
Ran a B2B services business
Spent five years running real client work — learned where founders actually lose time and where they actually need help.
The thesis
Most daily work is repeatable. The judgment calls are not. AI should do the first, founders should keep the second.
Dewx development starts
Drafts-only is built in from day one. Each AI employee is scoped to a real job, not a generic chatbot.
Dewx ships as the AI Employee Control Plane
One chat for every AI employee. Self-serve from $99/mo. Model-agnostic by default.
What I learned running real client work
Five years of running client work taught me three things that turned into the foundations of Dewx.
Most of the daily grind is repeatable
Researching prospects, drafting outreach, following up on threads, categorizing transactions, answering the same fifteen support questions — the daily workload is a stack of near-identical motions. The creative work that needs a human is a small slice on top.
AI employees do well exactly where the work is repeatable. That is why we built named employees for outreach, content, finance, and support — each one scoped to a real job rather than pretending to be a generic genius.
Founders don't want autonomy, they want leverage
When I asked founders what they actually wanted from “AI doing the work,” nobody asked for autonomous agents. Everyone asked for drafts. They wanted to glance, approve, and move on — not hand over the wheel.
Dewx is drafts-only by default. Every outbound message, invoice, and post is a draft until you approve it. Autonomy is not a goal; leverage is. You stay in the loop on every send.
Lock-in kills trust — model-agnostic is non-negotiable
The model layer is moving too fast for any product to bet itself on a single provider. Founders who picked the wrong vendor in 2023 are still paying for it.
Dewx is model-agnostic. Use Claude, GPT, Gemini, or a local model. Switch any time. Your employees, your voice settings, and your history come with you. You shouldn't have to rebuild your business every time the AI market re-prices.
How Dewx is built
Dewx is a chat layer on top of a roster of named AI employees. Dew is the conversation you have. Atlas, Hunter, Sage, Cipher, and Nova are the employees who do the work in the background.
Each employee can read from the accounts you connect — your inbox, your CRM, your calendar — and can draft outbound work. Nothing ships until you tap approve. You can pause any employee, revoke any connector, and export your data at any time.
The product is model-agnostic by default. Swap providers without losing your employees, your voice, or your history. We are not betting the company on whoever wins the model race.
See exactly how it works in ten steps.
What People Say
“10 out of 10. Outstanding service. Roki and his team exceeded my expectations. Not only did he deliver significant added value at no extra cost, he completely brought my LinkedIn profile to life.”
Romy Sembi
Founder and CEO of Aura Sales
January 2026
“Roki is an exceptional leader in the tech and AI space. His forward-thinking approach has led to the creation of cutting-edge apps, backed by a deep understanding of the latest technologies.”
Dr. Klaus Lassert
Entrepreneur and Professional Executive Coach
October 2024
“I wholeheartedly recommend Rokibul for his remarkable scrappiness, strategic acumen in building win-win business models, and unparalleled expertise in driving outbound strategies.”
Glenn Lai
Building Fr8labs | Logistics Tech
February 2024
“Roki is a true talent. He's versatile in his skillset yet always learning and growing. He's delivered results across the board.”
Julian Eckerle
Director of Sales DACH / CEE @ Vercel
May 2022
Try the AI Employee Control Plane.
One chat. Every AI employee. Drafts only. You stay in control.
$99/mo, self-serve, cancel anytime.