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Prism Analytics Onboards Customers 45% Faster

How a 16-person BI SaaS company unified sales and customer success into one platform — and dramatically reduced time-to-value for new customers.

The Challenge

Prism Analytics sold a BI platform to mid-market companies. Salesforce managed the sales pipeline while Intercom handled customer communication and onboarding. The handoff between sales and customer success was where deals stalled.

When a deal closed in Salesforce, the CS team had to manually recreate the account context in Intercom. Onboarding playbooks lived in Google Docs. New customers waited days for their first onboarding call because the handoff process was entirely manual.

  • Sales-to-CS handoff took 3-5 days
  • Customer context lost between Salesforce and Intercom
  • Onboarding playbooks not linked to customer data
  • First 90-day churn rate above industry average

The Solution

Prism Analytics migrated to Dewx in three weeks, creating a seamless pipeline from prospect to onboarded customer with automated CS handoffs.

GTM Hub — Sales Pipeline

Full deal lifecycle with automated CS handoff that carries all context from sales to onboarding.

CX Hub — Onboarding Playbooks

Templated onboarding workflows triggered automatically when deals close, with milestone tracking.

Portal — Customer Communication

In-app messaging, email, and support tickets unified in one inbox with full account history.

Dew AI — Onboarding Content

AI-generated welcome sequences, setup guides, and training materials personalized to each customer.

The Results

45%

Faster customer onboarding

60%

Lower first-90-day churn

< 1 day

Sales-to-CS handoff time

2 → 1

Tools consolidated into Dewx

Timeline

Week 1

Migrated sales pipeline from Salesforce with deal stages, contacts, and account data.

Week 2

Built onboarding playbook templates in CX Hub with automated handoff triggers.

Week 3

Moved customer communication from Intercom to Portal; launched AI welcome sequences.

Month 3

Onboarding time reduced 45%; first-90-day churn dropped 60%.

“The gap between closing a deal and starting onboarding used to be our biggest churn risk. Now it's instant — the deal closes and the CS team has everything they need in the same system. Onboarding is 45% faster and churn dropped dramatically.”

— Anika Patel, VP of Customer Success, Prism Analytics

Features That Made the Difference

Seamless Handoffs

Sales context carries directly into CS onboarding.

Onboarding Playbooks

Templated workflows with milestone tracking.

Unified Inbox

Chat, email, and support in one customer thread.

AI Welcome Sequences

Personalized onboarding emails and guides by AI.

Revenue Analytics

Track MRR, churn, and expansion revenue in real time.

Health Scoring

Monitor customer engagement and at-risk accounts.

Ready to Onboard Faster?

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