Solar Gear Generates 50% More B2B Leads
How an 8-person solar equipment retailer unified their e-commerce storefront and B2B lead management into one platform — and dramatically grew their installer channel.
The Challenge
Solar Gear sold panels, inverters, batteries, and mounting hardware to both homeowners and solar installers. Shopify powered their e-commerce storefront while HubSpot managed B2B installer relationships. The two buyer segments lived in completely separate systems.
Installers who started as retail customers were never identified as potential B2B accounts. Website visitors who requested bulk pricing quotes were tracked in HubSpot but their purchase history from Shopify was invisible. The sales team couldn't see the full picture of any account.
- B2C and B2B customer data in separate systems
- Installer prospects not identified from retail buyers
- Bulk quote requests disconnected from order history
- No automated B2B nurture or volume pricing workflows
The Solution
Solar Gear migrated to Dewx in three weeks, unifying their retail and B2B operations so every customer interaction fed a single intelligence layer.
GTM Hub — B2B Pipeline
Automated identification of retail buyers with installer potential, plus dedicated B2B pipeline with volume pricing.
CX Hub — Account Management
Unified customer profiles showing both retail orders and B2B quotes with complete purchasing history.
Portal — Installer Outreach
B2B nurture sequences, bulk pricing portals, and installer certification program communications.
Dew AI — Product Content
AI-generated technical specs, comparison guides, and installer-focused content for the B2B funnel.
The Results
50%
More B2B leads generated
35%
Higher average B2B order value
3x
Installer accounts from retail buyers
2 → 1
Tools consolidated into Dewx
Timeline
Imported customer data from Shopify and HubSpot into unified profiles with purchase history.
Configured B2B pipeline with automated installer detection from retail buying patterns.
Launched B2B nurture sequences, bulk pricing portal, and AI product content generation.
B2B leads up 50%; tripled the number of installer accounts sourced from retail customers.
“We had installers buying retail because we never recognized them as B2B prospects. Dewx flagged repeat high-volume retail buyers as potential installer accounts, and our sales team converted them. B2B leads are up 50% and most came from customers we already had.”
Features That Made the Difference
B2B Lead Detection
Auto-identify installer prospects from retail patterns.
Unified Customer Profiles
Retail and B2B history in one account view.
Installer Nurture
B2B sequences with bulk pricing and certifications.
AI Product Content
Technical specs and comparison guides generated by AI.
Channel Analytics
Track revenue by B2C vs. B2B and by product category.
Account Scoring
Score B2B accounts by purchase potential and engagement.
Ready to Grow Your B2B Channel?
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