Brand Guidelines Template
A complete brand identity guide covering logo usage, color palette, typography, voice and tone, imagery standards, and application examples — everything your team needs to keep the brand consistent.
[Brand Name] — Brand Guidelines
Version [1.0] | Last Updated: [Date]
1. Brand Identity
Mission: [Your mission statement]
Vision: [Your vision statement]
Values: [3-5 core values with brief descriptions]
2. Logo Usage
Primary Logo: [description + file reference]
Clear Space: Minimum [X] around all sides
Minimum Size: [width in px/mm]
Incorrect Usage: [stretch, recolor, rotate, add effects]
3. Color Palette
Primary: [Color Name] — Hex: [#XXXXXX] | RGB: [R, G, B]
Secondary: [Color Name] — Hex: [#XXXXXX] | RGB: [R, G, B]
Accent: [Color Name] — Hex: [#XXXXXX] | RGB: [R, G, B]
4. Typography
Headings: [Font Family], [Weight]
Body: [Font Family], [Weight], [Size]
Hierarchy: H1 [size] > H2 [size] > H3 [size] > Body [size]
5. Voice & Tone
Brand Personality: [3-5 adjectives, e.g., "Professional, Friendly, Bold"]
We say: [examples of on-brand language]
We avoid: [examples of off-brand language]
How to Use This Template
Define your brand identity
Start with mission, vision, and values. These inform every design and content decision that follows.
Document visual standards
Set logo rules, color codes, and typography. Include specific values (hex, RGB) so nothing is left to interpretation.
Establish voice and tone
Define how your brand sounds. Include example phrases, words to use, and words to avoid. This is the section most brands skip and regret.
Share and enforce
Distribute the guide to every team member and partner. Make it the single source of truth for all brand-related decisions.
Customize in Dewx
Inside Dewx, tell Dew: "Create brand guidelines for [Company Name] with [colors, fonts, voice]." Dew generates a complete guide, and once uploaded, enforces your brand across all content — emails, social posts, documents, and presentations.
Related Templates
Frequently Asked Questions
What should brand guidelines include?
Comprehensive brand guidelines include: brand mission and values, logo usage rules (clear space, minimum size, incorrect usage), color palette (primary, secondary, accent with hex/RGB values), typography (heading and body fonts, sizes, weights), voice and tone principles, imagery and photography style, iconography standards, and real-world application examples.
How detailed should brand guidelines be for a small business?
Start with the essentials: logo files and usage rules, 3-5 brand colors with codes, 2 fonts (heading + body), voice and tone summary (3-5 adjectives), and a few do/don't examples. A 5-10 page guide is enough for most SMBs. You can expand it as your brand grows and more people create content.
How often should brand guidelines be updated?
Review brand guidelines annually or whenever you rebrand, enter new markets, or add new channels. Minor updates (new application examples, refined tone) can happen quarterly. Major overhauls (logo change, repositioning) should be rare and strategic. Always version your guidelines so teams reference the latest.
How does Dewx help maintain brand consistency?
Inside Dewx, upload your brand guidelines and Dew enforces them across all content. When writing emails, social posts, or documents, Dew follows your voice and tone. It checks color codes, suggests on-brand imagery, and flags off-brand content before publishing. Your brand stays consistent without manual policing.
Brand Consistency, Automated
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingKeep Your Brand On Point
Dew enforces your brand guidelines across every piece of content — so your brand looks and sounds consistent everywhere.
Try Dewx FreeStop Policing Your Brand Manually
Dewx learns your brand guidelines and enforces them across every email, document, and social post. Consistent brand, zero manual oversight.