Press Release Templates
Three journalist-ready press release formats for your biggest announcements — Product Launch, Company Milestone, and Partnership — each structured to maximize your chances of media coverage.
Product Launch Press Release
Best for: announcing a new product, feature, or service to media and industry outlets
FOR IMMEDIATE RELEASE
Contact: [PR Contact Name] | [email@company.com] | [phone]
HEADLINE
[Company Name] Launches [Product Name], Giving [Target Audience] a Faster Way to [Core Benefit]
DATELINE & LEAD
[CITY, STATE] — [Date] — [Company Name] today announced the launch of [Product Name], a [brief product description] that enables [target audience] to [key benefit] in [timeframe or context].
BODY
With [market context or problem statement], businesses have struggled with [specific pain point]. [Product Name] solves this by [mechanism or approach], resulting in [specific measurable outcome] for early customers.
EXECUTIVE QUOTE
"[Meaningful quote about why this matters, not just what it is. Avoid generic corporate speak.]" said [Name, Title, Company].
BOILERPLATE
About [Company Name]: [2-3 sentence company description covering what you do, who you serve, and key stats like founding year, users, or funding]. For more information, visit [website].
###
Company Milestone Press Release
Best for: funding rounds, user milestones, awards, or significant growth announcements
FOR IMMEDIATE RELEASE
Contact: [PR Contact Name] | [email@company.com]
HEADLINE
[Company Name] Surpasses [Milestone, e.g., 10,000 Customers / $5M ARR / Series A] as Demand for [Category] Accelerates
LEAD
[Company Name], the [brief company description], today announced it has reached [specific milestone], representing [growth metric, e.g., 200% year-over-year growth]. The company now serves [customer count] businesses across [geographies or industries].
CONTEXT & QUOTE
The milestone comes amid [market trend or tailwind driving demand]. "[Quote from CEO reflecting on the milestone and what it means for customers]," said [Name, Title]. The company plans to use [funding / momentum] to [next strategic initiative].
Partnership Announcement Press Release
Best for: announcing strategic partnerships, integrations, or co-marketing relationships
FOR IMMEDIATE RELEASE
Contacts: [Company A PR] | [Company B PR]
HEADLINE
[Company A] and [Company B] Partner to [Combined Value Proposition for Shared Customers]
LEAD
[Company A] and [Company B] today announced a strategic partnership to [specific joint value delivered to customers]. The integration connects [Company A's platform] with [Company B's platform], enabling [mutual customers] to [tangible benefit].
DUAL QUOTES
"[Quote from Company A leader on why this partnership matters]," said [Name, Title, Company A]. "[Quote from Company B leader on the combined customer value]," added [Name, Title, Company B].
How to Use These Templates
Lead with the news, not you
The first paragraph must answer: why does this matter to readers who have never heard of your company? If you can't answer that, you need a stronger news angle.
Use specific numbers
Replace vague claims with data. "Thousands of customers" is weak. "12,000 businesses in 40 countries" is credible and quotable.
Write a real quote
Quotes like "We are thrilled to announce" are meaningless. Write something a journalist would actually reproduce: an insight, prediction, or strong statement of belief.
Pitch with a personal email
Send to individual journalists with a two-line personal pitch explaining why their audience specifically would care. Mass distribution without personalization rarely gets coverage.
Customize in Dewx
Inside Dewx, tell Dew: "Write a press release announcing [product name] launching on [date]. We help [audience] achieve [benefit]. Include a quote from [CEO name]." Dew writes a complete, journalist-ready release and drafts personalized pitch emails for your media list from the GTM Hub.
Related Templates
Frequently Asked Questions
What is the correct format for a press release?
A standard press release follows this structure: headline (attention-grabbing, newsworthy), dateline (city and date), lead paragraph (who, what, when, where, why in 30 words), body paragraphs with supporting detail, a quote from a company leader, boilerplate about the company, and media contact information. Keep the total length to one page (400-600 words).
How do I make a press release newsworthy?
Journalists cover stories, not advertisements. Lead with the news angle: why does this matter to their readers? Use data and specifics (percentages, dollar amounts, user counts). Include a genuine human angle or quote. Avoid superlatives like "industry-leading" or "revolutionary" — they signal a puff piece and get deleted. Dewx can help you identify and sharpen your news hook.
Where should I send my press release?
Build a targeted press list of journalists who cover your industry — not a mass distribution service. Research who has written about your competitors or adjacent topics. Personalize your pitch email for each journalist. For broader distribution, services like PR Newswire or GlobeNewswire reach wire services and aggregators. Quality beats quantity every time.
How does Dewx help with press releases and PR?
Dewx GTM Hub manages your entire PR workflow. Dew can draft press releases, personalize pitch emails to specific journalists, track outreach and follow-ups, and manage your press contact list. The Portal centralizes all media communications in one inbox so nothing falls through the cracks during a launch.
PR Outreach, Automated
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingGet Your Story Covered
Dew writes your press release, personalizes journalist pitches, and manages your entire media outreach campaign.
Try Dewx FreeWrite Press Releases That Get Covered
Dewx writes journalist-ready press releases, personalizes your media pitches, and manages your PR outreach so your biggest announcements get the attention they deserve.