Compare first-touch, last-touch, linear, and time-decay attribution models to understand how each marketing channel contributes to conversions. Free tool, no signup.
Attribution Model Calculator
Compare first-touch, last-touch, linear, and time-decay attribution models side by side.
FAQ
What are marketing attribution models?
Attribution models are rules that determine how credit for conversions is assigned to different marketing touchpoints. Common models include first-touch (100% credit to first interaction), last-touch (100% to last interaction), linear (equal credit to all), and time-decay (more credit to recent touchpoints).
Which attribution model should I use?
It depends on your business. First-touch is best for understanding awareness channels. Last-touch is good for conversion optimization. Linear gives a balanced view across the funnel. Time-decay works well for long sales cycles. Most businesses benefit from comparing multiple models.
Is this attribution calculator free?
Yes, completely free with no signup required. Enter your marketing channels and conversion data to compare all four attribution models side by side.
How does Dewx handle marketing attribution?
Dewx provides built-in multi-touch attribution in its GTM Hub, automatically tracking every touchpoint from first click to conversion. AI-powered insights help you allocate budget to your best-performing channels.
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