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Built by a founder
who actually ran the work.

Dewx is the AI Employee Control Plane. AI employees run CRM, inbox, outreach, and finance through one chat — drafts only, you approve everything. Self-serve from $99/mo.

Why Dewx exists

Founders today are stuck between two bad options. Agencies are expensive and opaque — you pay a retainer and hope someone is actually doing the work. SaaS is lonely and complex — you buy a dozen tools, none of which talks to the others, and end up doing the integration yourself.

We think there is a third option: AI employees that you actually control. They draft the outreach, the invoices, the support replies, the content. You approve every send. The work gets done without the retainer, and the decisions stay with you.

Dewx is built by someone who ran a real B2B services business first — so we know what the work actually looks like, not just what it looks like in a deck. Drafts-only is not a setting; it is the default. Model-agnostic is not a roadmap item; it is how the product is built.

One chat. Every AI employee. You stay in control.

Our Journey

From agency insights to building the future of business operations.

2020

Founder runs a B2B services business

Roki spends five years running real client work — learns where founders actually lose time and money.

2023

The thesis lands

Most of the daily grind is repeatable. The judgment calls are not. AI should do the first, founders should keep the second.

2024

Dewx development starts

Drafts-only is built in from day one. Each AI employee is scoped to a real job, not a generic chatbot.

2025

AI Employee Control Plane ships

Dewx launches as one chat for every AI employee. Self-serve from $99/mo, model-agnostic by default.

Meet the Founder

The vision behind Dewx

Roki Hasan, Founder & CEO of Dewx

Roki Hasan

Building Dewx — AI Employee Control Plane for founders | Ran 330+ agency engagements at Prospect Engine | Now replacing agencies with AI

Indonesia
28,000+ followers|500+ connections
LinkedIn Verified97 Case Studies330+ Clients5 Years Experience

About

I ran Prospect Engine for 5 years. 330+ companies. 97 case studies. 25 markets. 30 industries. I built a proven 10-step system that reliably booked sales meetings for businesses of every size. Then I realized: AI could replicate every single step. Not partially — completely. So I stopped selling the service and built the software. That's Dewx. Dewx is the AI Employee Control Plane. Lead gen, marketing, recruiting, bookkeeping, support — one AI does what agencies charge $10K to install + $2K/mo for. Just tell Dew what you need.

Skills

Go-to-Market StrategySEOContent StrategyWeb DevelopmentSales and Marketing

Current Roles

Founder & CEO at Dewx (AI Business OS)
Founder & CEO at Prospect Engine (B2B Growth Agency)
28,000+ LinkedIn followers
Investor in early-stage startups

Featured Recommendation

10 out of 10. Outstanding service. Roki and his team exceeded my expectations. Not only did he deliver significant added value at no extra cost, he completely brought my LinkedIn profile to life.

Romy Sembi

Founder and CEO of Aura Sales

Vision & Mission

What drives us every day.

Our Vision

A world where every founder runs their whole business from one chat — with an AI Employee Control Plane working 24/7.

Our Mission

Replace every agency with AI. Give small businesses agency-level results at a fraction of the cost.

What We Believe

These principles guide everything we build.

Simplicity First

Complex problems deserve simple solutions. We build tools that just work.

Customer Obsessed

Every feature we build starts with understanding your real challenges.

Move Fast

We ship quickly, learn from feedback, and continuously improve.

Built for SMBs

Enterprise-grade tools shouldn't require enterprise budgets.

Hire your first AI employee.

One chat. Drafts only. You stay in control.

See pricing

$99/mo, self-serve, cancel anytime.