Sterling Agency Delivers Deliverables 3x Faster
How a 12-person branding agency replaced scattered project boards and manual invoicing with one unified platform — and tripled their delivery speed.
The Challenge
Sterling Agency had built a reputation for stunning brand identities, but their internal operations told a different story. Monday.com boards were overloaded with dozens of columns, FreshBooks handled invoicing separately, and client feedback lived in scattered email threads.
Creative directors couldn't see workload across teams, revision cycles dragged on because feedback wasn't centralized, and the finance team spent every Friday afternoon chasing timesheets to generate invoices.
- Client feedback scattered across email, Slack, and Monday comments
- No real-time workload visibility across creative teams
- Manual timesheet-to-invoice reconciliation every week
- Revision cycles averaging 3 rounds due to miscommunication
The Solution
Sterling rolled out Dewx across all departments in a two-week sprint, starting with project management and then layering in client communication and billing.
CX Hub — Project Boards
Kanban-style project tracking with phase gates, dependency mapping, and deadline alerts.
Portal — Client Feedback
Centralized feedback portal where clients review, annotate, and approve deliverables in one place.
OPS Hub — Time & Billing
Automatic time tracking tied to projects with one-click invoice generation from logged hours.
Dew AI — Creative Briefs
AI-generated creative briefs and copy drafts that give designers a running start on every project.
The Results
3x
Faster deliverable turnaround
60%
Fewer revision rounds
5 hrs
Saved weekly on admin per person
2 → 1
Tools consolidated into Dewx
Timeline
Migrated all active projects to CX Hub boards; configured phase gates and approval workflows.
Launched client Portal for feedback; connected OPS Hub time tracking to project tasks.
Activated Dew AI for brief generation; team fully adopted unified workflow.
Measured 3x improvement in average deliverable turnaround time.
“Our designers used to spend more time chasing feedback than creating. Now clients approve in the Portal, briefs write themselves, and we deliver three times faster. Our clients think we doubled the team — we didn't.”
Features That Made the Difference
Project Boards
Kanban tracking with phase gates and dependencies.
Client Portal
Centralized feedback, annotation, and approvals.
Time & Billing
Auto time tracking with one-click invoicing.
AI Creative Briefs
Generate briefs and copy drafts instantly.
Workload Balancing
See capacity across teams in real time.
Project Analytics
Delivery speed, utilization, and profitability metrics.
Ready to Deliver Faster?
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