Customer Survey Template
A 10-question customer survey covering overall satisfaction, NPS, feature feedback, support quality, and open-ended insights. Designed to gather actionable data that drives product improvements, reduces churn, and strengthens client relationships.
Survey Questions Preview
How satisfied are you with our product/service overall?
How likely are you to recommend us to a colleague? (NPS)
Which features do you use most frequently?
Multiple choice (select all that apply)
How would you rate the quality of our customer support?
Rating scale: 1-5 stars
How easy is our product/service to use?
Rating scale: Very difficult to Very easy
Does our product/service provide good value for the price?
Rating scale: 1-5 (Poor value to Excellent value)
What is the one feature you wish we would add or improve?
Open-ended text response
How does our product compare to alternatives you have used?
Scale: Much worse / Worse / About the same / Better / Much better
How responsive is our team when you have questions or issues?
Rating scale: 1-5 (Very unresponsive to Very responsive)
Is there anything else you would like to share with us?
Open-ended text response
How to Use This Template
Customize Questions
Adapt questions to your specific product or service. Replace generic references with your feature names and use cases.
Time It Right
Send after key milestones like onboarding completion, quarterly check-ins, or after major deliverables are completed.
Analyze Trends
Compare results over time, not just individual responses. Track NPS trends quarterly and correlate with retention metrics.
Act on Feedback
Close the feedback loop. Let customers know what you changed based on their input. This dramatically increases future response rates.
Related Templates
Template FAQ
How many questions should a customer survey have?
Keep surveys between 5-12 questions for optimal completion rates. This template includes 10 strategically chosen questions. Surveys longer than 15 questions see a significant drop-off. Focus on quality over quantity — each question should drive actionable insights.
What is NPS and why is it important?
Net Promoter Score (NPS) measures customer loyalty by asking "How likely are you to recommend us?" on a 0-10 scale. Promoters (9-10) are loyal, Passives (7-8) are at risk, and Detractors (0-6) may churn. NPS correlates strongly with revenue growth and retention.
When should I send customer surveys?
Send surveys at key milestones: after onboarding (30 days), quarterly check-ins, after major deliverables, and annually for comprehensive reviews. Avoid survey fatigue by spacing them at least 90 days apart for the same customer.
How do I increase survey response rates?
Keep it short (under 5 minutes), personalize the invitation, explain how feedback will be used, send at optimal times (Tuesday-Thursday, 10 AM), and follow up once. Offering an incentive can boost rates by 10-20%. Dewx automates all of this.
Automate This With Dewx
CX Hub
Collect, analyze, and act on customer feedback from one dashboard.
AI Survey Analysis
Let Dew analyze open-ended responses and surface key themes automatically.
Survey Automation
Auto-send surveys at milestones with follow-up reminders.
Client Portal
Embed surveys directly in the client portal for seamless feedback.
NPS Tracking
Track NPS trends over time and correlate with revenue growth.
See Pricing
Unlimited surveys and AI analysis from $49/mo.
Turn Feedback Into Action
Dewx automates survey distribution, analyzes responses with AI, and creates action items from customer feedback — all without manual data crunching.
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Dewx makes customer feedback collection effortless. Automated surveys, AI analysis, and actionable insights — all in one platform.