Growth Strategy Template
A structured growth strategy framework covering growth levers, channel strategy, experimentation, and revenue modeling — designed for startups and scaling businesses.
Growth Strategy
Company: [Company Name]
Period: [Quarter / Year]
Current MRR: $[Amount]
Target MRR: $[Amount]
Current Funnel Metrics
Monthly Visitors: [Number] → Signups: [Number] ([%] conv.)
Activated Users: [Number] ([%]) → Paying: [Number] ([%])
Monthly Churn: [%] • NPS: [Score]
Growth Levers (Ranked by Impact)
1. [Lever, e.g., "Improve activation from 30% to 50%"] — Impact: High
2. [Lever, e.g., "Launch referral program targeting power users"] — Impact: High
3. [Lever, e.g., "Scale paid acquisition on top-performing channel"] — Impact: Medium
Experiment Backlog (ICE Scored)
Revenue Projection
Conservative (10% MoM): $[12-mo projection]
Target (20% MoM): $[12-mo projection]
Stretch (30% MoM): $[12-mo projection]
How to Use This Template
Audit your current funnel
Measure every stage of your AARRR funnel: acquisition, activation, retention, revenue, referral. You cannot improve what you do not measure.
Identify the biggest lever
Find the stage with the biggest drop-off. A 10% improvement in activation often has more impact than doubling ad spend. Focus on the constraint.
Score and prioritize experiments
Use ICE scoring to rank experiment ideas objectively. Run 3-5 experiments per sprint. Kill losers fast and double down on winners.
Model and track revenue
Project revenue under different growth scenarios. Track actual vs. projected weekly. Adjust strategy when you fall behind or get ahead.
Customize in Dewx
Inside Dewx, tell Dew: "Build a growth strategy to get from $[current] to $[target] MRR." Dew analyzes your funnel data, identifies the highest-impact levers, generates experiment ideas, and models revenue projections. Track experiment results in the GTM Hub.
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Frequently Asked Questions
What should a growth strategy include?
A growth strategy should include your current baseline metrics, growth objectives with timelines, key growth levers (acquisition, activation, retention, revenue, referral), channel strategy, experimentation roadmap, resource requirements, and success metrics. This template walks you through each section.
What are the main growth levers for a business?
The five core growth levers are: Acquisition (getting new users/customers), Activation (getting them to experience value), Retention (keeping them coming back), Revenue (monetizing effectively), and Referral (turning customers into advocates). A strong growth strategy addresses all five, not just acquisition.
How do I prioritize growth experiments?
Use the ICE framework: Impact (how much will this move the needle?), Confidence (how sure are you it will work?), and Ease (how quickly can you test it?). Score each experiment 1-10 on all three dimensions. Run the highest-scoring experiments first. Aim for 3-5 experiments per sprint.
How does Dewx help with growth execution?
Dewx turns your growth strategy into executable campaigns and experiments. Dew runs outreach sequences, tracks funnel metrics, A/B tests messaging, and reports on experiment results. All growth data flows into the GTM Hub so you can see what is working and double down.
Growth, Data-Driven
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Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
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Dew identifies your biggest growth levers, runs experiments, and tracks results — so every growth decision is backed by data.
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Dewx turns your growth strategy into a data-driven system. Identify levers, run experiments, and track results in real time. Grow with confidence.