Content Calendar Template
Plan, schedule, and track every piece of content across blog, social media, email, and campaigns. This template keeps your entire content operation organized in a single view.
Monthly Content Overview
High-level view of themes, campaigns, and key dates for the month
Month
[Month, Year]
Theme: [Monthly content theme, e.g., "Product Launch"]
Key Dates: [Product launch on 15th, webinar on 22nd, report due on 28th]
Goals: [e.g., 8 blog posts, 20 social posts, 2 email campaigns]
Target Audience: [e.g., SMB founders, marketing managers]
Weekly Content Schedule
Day-by-day breakdown of content pieces, channels, and owners
Week of
[Start Date] — [End Date]
Monday: [Blog post: "Topic"] — Channel: Blog — Owner: [Name] — Status: Published
Tuesday: [LinkedIn carousel: "Topic"] — Channel: Social — Owner: [Name] — Status: In Review
Wednesday: [Email newsletter: "Subject"] — Channel: Email — Owner: [Name] — Status: Drafting
Thursday: [Twitter thread: "Topic"] — Channel: Social — Owner: [Name] — Status: Ideation
Friday: [Case study: "Client Name"] — Channel: Blog — Owner: [Name] — Status: Ideation
Content Performance Tracker
Track published content metrics to inform future planning
Title: [Content title]
Channel: [Blog / Social / Email] — Published: [Date]
Views/Impressions: [Number] — Engagement: [Clicks, shares, comments]
Takeaway: [What worked, what to replicate]
How to Use This Template
Set your monthly theme
Define the overarching topic or campaign for the month. This keeps all content aligned and purposeful.
Fill in the weekly schedule
Assign specific content pieces to each day. Include the channel, owner, and deadline for every item.
Track status religiously
Update statuses daily: ideation, drafting, review, scheduled, published. This prevents bottlenecks and missed deadlines.
Review performance weekly
Use the tracker section to log metrics for published content. Double down on what works and cut what does not.
Customize in Dewx
Inside Dewx, tell Dew: "Build a content calendar for [month] focused on [topic]." Dew generates a full monthly plan with topics, assigns team members, sets deadlines, and tracks progress across blog, social, and email — all from the GTM Hub.
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Frequently Asked Questions
How far in advance should I plan my content calendar?
Most teams plan 4-6 weeks ahead for social media and 2-3 months for blog content. This gives enough lead time for creation, review, and scheduling without losing flexibility. In Dewx, Dew helps you map content to campaigns and deadlines automatically.
What should a content calendar include?
A strong content calendar includes publish dates, content type (blog, social, email), topic or headline, target audience, assigned creator, status (draft, review, published), and distribution channels. The template below covers all of these fields.
How do I manage a content calendar across multiple channels?
Use a single calendar with channel columns or color-coded rows for each platform. Inside Dewx, the GTM Hub unifies blog, social, email, and paid content into one timeline so nothing falls through the cracks.
Can Dewx automate content calendar management?
Yes. Tell Dew your content goals and frequency, and it drafts a monthly calendar with topics, assigns tasks to team members, sets deadlines, and sends reminders. You review and approve; Dew handles the logistics.
Content Planning, Automated
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingPlan Content That Performs
Dew builds your content calendar, assigns tasks, and tracks deadlines — so nothing slips through the cracks.
Try Dewx FreeStop Managing Content in Spreadsheets
Dewx builds your content calendar, assigns writers, tracks deadlines, and measures performance — all in one place. You set the strategy, Dew executes.