Elevate Leadership Triples Program Enrollment
How a 7-trainer leadership development firm replaced fragmented course and scheduling tools with one platform — and 3x their enrollment in six months.
The Challenge
Elevate Leadership ran corporate leadership workshops, executive coaching, and a growing online course library. Kajabi handled course delivery, Calendly managed scheduling, and leads came in through a separate landing page — with manual follow-up in between.
Prospects who attended a free webinar had to be manually added to an email sequence. Workshop attendees who wanted follow-up coaching had to re-register through a different system. The friction was killing enrollment growth.
- Manual lead follow-up after webinars causing drop-offs
- No automated path from workshop to coaching engagement
- Scheduling fragmented across Calendly and manual emails
- Trainers spending 30% of time on scheduling and admin
The Solution
Elevate migrated to Dewx in two weeks, building an automated journey from webinar signup through program enrollment and ongoing coaching.
GTM Hub — Enrollment Pipeline
Automated nurture from webinar attendee to workshop enrollment to coaching upsell with zero manual handoffs.
Portal — Participant Comms
Unified scheduling, reminders, and post-session follow-ups in one participant timeline.
OPS Hub — Revenue Tracking
Program revenue, trainer payouts, and per-cohort P&L tracked automatically.
Dew AI — Content Creation
AI-generated workshop agendas, follow-up emails, and participant progress summaries.
The Results
3x
Program enrollment
70%
Workshop-to-coaching conversion
5 hrs
Saved per trainer weekly
2 → 1
Tools consolidated into Dewx
Timeline
Migrated contact database and built GTM Hub enrollment pipeline with automated webinar-to-workshop nurture.
Launched Portal scheduling and comms; set up OPS Hub revenue tracking and trainer payouts.
Enrollment doubled as automated follow-ups captured previously lost webinar attendees.
Program enrollment tripled; workshop-to-coaching conversion reached 70%.
“We had amazing workshops but terrible follow-through. People would attend a webinar and never hear from us again. Dewx automated the entire journey from free content to paid enrollment, and our programs tripled in size.”
Features That Made the Difference
Enrollment Automation
Automated nurture from webinar to paid program enrollment.
Scheduling & Reminders
Integrated booking with automatic reminders and follow-ups.
Cohort Revenue
Per-program P&L and trainer payout calculations.
AI Workshop Content
Auto-generated agendas, handouts, and follow-up materials.
Participant Tracking
Progress tracking across workshops and coaching sessions.
Trainer Dashboard
Session load, ratings, and revenue per trainer.
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