Meridian Finance Processes Loans 35% Faster
How a 12-officer mortgage brokerage unified loan processing and borrower communication — and cut average close times by over a third.
The Challenge
Meridian Finance processed hundreds of mortgage applications monthly using Encompass for loan origination and Mailchimp for borrower nurture campaigns. Loan officers toggled between systems constantly — checking application status in Encompass, then switching to Mailchimp to send rate alerts or document requests.
Borrowers frequently called asking for updates because automated status notifications didn't exist. Missing documents stalled applications for days because requests were buried in generic email threads.
- Borrower status updates required manual phone calls or emails
- Document requests lost in email threads, delaying closings
- No automated rate alerts or nurture sequences for pre-qualified leads
- Pipeline visibility required running manual Encompass reports
The Solution
Meridian deployed Dewx across their entire brokerage in four weeks, building a seamless flow from lead capture through loan closing with automated borrower communication at every stage.
GTM Hub — Loan Pipeline
Track every application from pre-qualification through underwriting, approval, and close with automated stage alerts.
Portal — Borrower Communication
Automated status updates, document request portals, and rate alerts through unified borrower inbox.
OPS Hub — Commission Tracking
Loan officer commissions, splits, and bonus calculations tied to each closed loan automatically.
Dew AI — Document Processing
AI-assisted document checklist management and automated follow-ups for missing paperwork.
The Results
35%
Faster average loan processing time
70%
Fewer borrower status inquiry calls
2 days
Average document turnaround (was 5)
2 → 1
Tools consolidated into Dewx
Timeline
Configured GTM Hub loan pipeline stages; migrated active applications from Encompass.
Set up Portal with automated borrower status updates and document request workflows.
Integrated OPS Hub for commission tracking; migrated nurture lists from Mailchimp.
Onboarded all 12 loan officers; activated Dew AI document management assistance.
Processing time down 35%; borrower satisfaction scores at all-time high.
“Borrowers used to call five times asking where their loan was. Now they get automatic updates at every stage. Our officers close 35% faster because they're originating, not answering status calls.”
Features That Made the Difference
Loan Stage Pipeline
Pre-qual to close tracked with automated stage transitions.
Automated Status Updates
Borrowers notified instantly at every milestone.
AI Document Checklists
Smart tracking of required documents with auto-reminders.
Rate Alert Campaigns
Automated rate notifications to pre-qualified leads.
Commission Automation
Splits and bonuses calculated per closed loan.
Officer Performance
Track volume, close rates, and processing speed per LO.
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