Prime Real Estate Doubles Their Lead-to-Close Rate
How a 12-agent real estate team unified lead sources and follow-up automation into one platform — and converted twice as many leads into closed transactions.
The Challenge
Prime Real Estate generated leads from Zillow Premier Agent, their website, open houses, and referrals. Follow Up Boss was supposed to centralize everything, but Zillow leads came with their own CRM workflows that often conflicted with the team's process.
Agents were working leads in two different systems. Some responded to Zillow leads directly in the Zillow app while managing other leads in Follow Up Boss. Response times suffered, follow-up sequences were inconsistent, and the team lead had no clear picture of pipeline health.
- Leads worked in two separate systems
- Inconsistent response times across lead sources
- No unified pipeline for all lead sources
- Follow-up sequences varied by agent with no standard
The Solution
Prime Real Estate migrated to Dewx in two weeks, funneling every lead source into a single pipeline with standardized follow-up automation.
GTM Hub — Unified Pipeline
All lead sources feed into one pipeline with source tracking, scoring, and intelligent agent routing.
Portal — Speed-to-Lead
Automated first-touch responses within minutes for every lead, regardless of source, with follow-up sequences.
Dew AI — Smart Responses
AI-crafted initial responses personalized to each lead's search criteria and inquiry details.
OPS Hub — Transaction Tracking
End-to-end deal management from accepted offer through closing with automated task checklists.
The Results
2x
Lead-to-close conversion rate
< 5 min
Average first response time
100%
Lead sources in one pipeline
2 → 1
Tools consolidated into Dewx
Timeline
Consolidated all lead sources into GTM Hub pipeline with scoring rules and agent routing.
Launched automated first-touch responses and standardized follow-up sequences for all agents.
Average response time dropped below 5 minutes; lead engagement rates tripled.
Lead-to-close conversion rate doubled compared to the previous quarter.
“Our agents used to check Zillow in one app and Follow Up Boss in another. Now every lead lands in one place with an automated response going out in minutes. Our close rate doubled because we stopped letting leads go cold.”
Features That Made the Difference
Multi-Source Pipeline
Zillow, web, referrals — all in one unified view.
Speed-to-Lead Automation
Sub-5-minute automated responses to every inquiry.
Transaction Management
Track every deal from offer through closing day.
AI Lead Responses
Personalized first-touch messages crafted by AI.
Pipeline Analytics
Real-time conversion metrics by source and agent.
Agent Leaderboards
Track response times and close rates per agent.
Ready to Close More Leads?
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