Renew Medical Spa Doubles Their Bookings
How a 5-practitioner medical spa unified client management and marketing into one platform — and doubled their monthly bookings in under three months.
The Challenge
Renew Medical Spa offered Botox, fillers, laser treatments, and body contouring. Zenoti managed appointments and client records while Mailchimp handled promotional campaigns. Treatment history in Zenoti was invisible to marketing in Mailchimp.
Clients who had Botox three months ago didn't receive a touch-up reminder. New clients who booked a consultation but didn't return were never followed up with. The spa was leaving significant revenue on the table from existing clients who simply weren't being re-engaged.
- Treatment history not used for marketing campaigns
- No automated touch-up or follow-up reminders
- Consultation-to-booking conversion rate below 40%
- Promotional offers sent to all clients regardless of interest
The Solution
Renew Medical Spa migrated to Dewx in two weeks, connecting treatment records directly to automated marketing and rebooking workflows.
CX Hub — Client Profiles
Complete treatment history, photos, product preferences, and rebooking schedules per client.
Portal — Smart Rebooking
Automated SMS and email reminders timed to treatment renewal cycles with one-tap booking.
GTM Hub — Lead Nurture
Consultation follow-up sequences that convert first-time visitors into booked clients.
Dew AI — Promotions
AI-crafted treatment-specific offers, seasonal campaigns, and educational content per service.
The Results
2x
Monthly bookings
65%
Consultation-to-booking rate
80%
Touch-up rebooking rate
2 → 1
Tools consolidated into Dewx
Timeline
Imported client records and treatment history from Zenoti; configured rebooking workflows.
Launched automated touch-up reminders and consultation follow-up sequences.
Consultation conversion jumped to 65%; existing clients rebooking at 80% rate.
Monthly bookings doubled; revenue per practitioner at an all-time high.
“Our Botox clients need touch-ups every 3–4 months, but we were never reminding them. Dewx sends the right message at the right time based on their actual treatment date. Our bookings doubled and most of the growth came from clients we already had.”
Features That Made the Difference
Treatment Profiles
Full treatment history and photos per client.
Cycle-Based Reminders
Auto-reminders timed to treatment renewal dates.
Consultation Nurture
Follow-up sequences that convert visitors to bookings.
AI Promotions
Treatment-specific offers crafted by AI.
Revenue per Provider
Track bookings and revenue per practitioner.
Client Retention
Monitor rebooking rates and at-risk clients.
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