New Collections to the Right Sewists.
Every Single Time.
New fabric alerts, class registrations, and special order tracking — all managed from one platform. AI-powered personalized announcements that bring your best customers back in.
The fabric shop owner's daily battle
Sound familiar?
🧵 New Tilda collection arrived Monday — loyal customers still don't know by Friday...
📋 Sewing class registration in a notebook, no reminders sent...
📌 Special order sticky note for 3 yards of linen — did she ever come pick it up?...
💬 Customer called, emailed, AND texted asking about the blue floral — nobody replied...
🛒 Regular quilter bought her backing fabric on Fabric.com this month...
🌙 Writing class confirmation emails at 9pm after closing...
Every unannounced collection is revenue walking to your online competitors.
How Dewx works for fabric stores
One platform for collection announcements, class management, and loyal customer retention.
1. Know Every Sewist
Each customer's fabric preferences, designer favorites, and purchase history lives in one profile. Know exactly who to tell when new fabric arrives.
- Unified customer inbox
- Fabric preference profiles
- Purchase history by category
2. Announce & Fill Classes
New collection in? Alert the customers who love that style. Class opening? Fill it with automated registration, confirmation, and reminders.
3. Retain & Grow
Re-engage sewists who haven't visited lately and track special orders through to pickup. Every customer feels known and valued.
Dewx on a new collection day:
"New Art Gallery Fabrics collection arrived. 28 customers bought AGF before — sending personalized alerts now. 3 special orders are ready for pickup and I've notified each customer."
Everything you need to run your fabric store
Purpose-built tools for fabric shops, quilt stores, and sewing studios.
Portal
All customer messages in one inbox — WhatsApp, email, calls, and voicemails
GTM Hub
Track every customer relationship with fabric preferences and purchase history
OPS Hub
Class management, special order tracking, and invoicing in one place
Dew AI
AI announces new collections to the right customers and sends class reminders automatically
Built for every type of fabric business
Quilt Shops
Announce new collections to passionate quilters, manage quilt-along events, and fill sewing classes with automated registration.
- • Targeted collection announcements
- • Quilt-along event management
- • Class registration automation
Sewing Studios
Manage sewing class enrollments, machine rental appointments, and student supply recommendations from one hub.
- • Class enrollment management
- • Machine booking reminders
- • Student supply recommendations
Specialty Fabric Retailers
Track designer-specific customer preferences, manage special orders, and alert cosplay, bridal, and fashion sewists about new arrivals.
- • Designer preference tracking
- • Special order management
- • Specialty category alerts
Connect your communication channels
Meet sewists where they are.
Dewx vs generic retail management tools
| Feature | Dewx | Generic Retail |
|---|---|---|
| Class Registration Management | ✓ | ✗ |
| Unified Inbox (WhatsApp + Email) | ✓ | ✗ |
| AI Collection Announcements | ✓ | ✗ |
| Special Order Tracking | ✓ | Limited |
| Fabric Preference Profiles | ✓ | ✗ |
| Automated Class Reminders | ✓ | ✗ |
| Customer Re-Engagement | ✓ | ✗ |
| Affordable for Independent Shops | ✓ | Varies |
Fabric Store Management FAQ
How does Dewx help fabric stores announce new collections?
When a new fabric collection arrives, log it in Dewx with the designer, color palette, and fabric type. Dew AI automatically identifies the customers whose purchase history suggests they'd love this collection — quilters who buy batiks, sewists who buy a specific designer's work — and sends them a personalized announcement with photos. Targeted outreach converts far better than generic newsletter blasts.
Can Dewx handle sewing and quilting class registrations?
Yes. Each class in Dewx has its own capacity, skill level, and supply list. Customers who register receive automatic confirmation and reminders. Dewx also manages waitlists — when a cancellation happens, the next person is notified instantly. After each class, Dewx can send attendees a follow-up with recommended supplies for their next project.
How does Dewx manage special orders and fabric holds?
Log each special order or hold request in Dewx with the customer, fabric details, yardage, and pickup timeline. When the fabric arrives, the customer is notified automatically. If a hold expires without pickup, Dewx sends a reminder. No more sticky notes disappearing behind the cutting table.
Can Dewx help retain customers who are shopping online instead?
Absolutely. Dewx identifies customers who haven't visited in 30 or 60 days and triggers personalized re-engagement messages — perhaps a note about a new collection from a designer they've bought before, or an invitation to an upcoming trunk show or quilt-along event. A personal message from a local shop consistently outperforms online retailer algorithms.
Is Dewx suitable for stores that also offer longarm quilting or custom sewing services?
Yes. Track quilting service requests, project timelines, and pickup notifications alongside your retail customer management. Every interaction — fabric purchase, class registration, and quilting service — builds a complete customer profile that helps you personalize every future communication.
See what agencies Dew replaces
Explore how Dewx replaces specific agency types
Ready to get every new collection in front of the right sewists?
Join fabric store owners who've automated their collection announcements and stopped losing loyal customers to online retailers.