LinkedIn + CRM
Pipeline and outreach
run by Ada · GTM agent
Research, follow-ups, CRM hygiene, reactivation, booking.
Acme renewal reply drafted, deal note logged, Tuesday slot held.
waits for you: anything outbound to a new contact
Dewx - what the engagement looks like
Dewx is a done-for-you operating engagement for $1-10M founder-led companies, operated by Roki. I install a private Dewx system around your real tools, run the daily work with an AI team, and bring back only approvals, decisions, and a weekly report. $15K setup + $4K/mo, six-month minimum.
The engagement
What it looks like when I run your business.
The homepage tells you what I do. This page shows you the account: the lanes I operate, the rails that keep every send under your control, the weekly report, and the terms.
14
handled this week
2
held for you
9.5h
time returned
an example week - the real ones arrive each Friday.
$15K setup + $4K/mo, six-month minimum. Built for $1-10M founders who want their company operated, not another tool to manage.
dewx.com/operator-room - Acme Co.
R
Roki
your operator - online
Voice note - 0:24
Chase Acme, ship the pricing page, send this month's invoices, and tell me how support looks this week.
On it.
I will run the work and bring back only approvals or decisions.
Acme follow-up sent
CRM note logged - reply window held
Pricing page live
build passed - copy reviewed first
Support queue clear
answered in your tone, CSAT logged
Weekly report drafted
lands in your inbox Friday 16:30
InboxGTMOpsFinanceReport
AI team
Ada
GTM
Mara
CX
Noor
Finance
Lin
Build
Approval queue
operated by Roki + the AI team
Stripeneeds approval
Approve invoice batch?
$24.7k - sends after your yes. Line items matched to signed scope.
Gmailneeds approval
Refund edge case
Mara drafted two options. Nothing sends until you pick one.
This week
14 handled · 2 held for you · report ready Friday
The operating lanes
Five lanes. Four agents do the volume. I own the loop.
Your customer-facing work, money work, and admin all move through one operator loop. Each lane names who runs it and what never moves without you.
Olive means handled. Amber means held for your decision. Those are the only two states a send can be in.
Gmail + WhatsApp
Inbox and support
run by Mara · CX agent
Gmail, WhatsApp, support queues, drafted replies, escalation.
Routine tickets answered in your tone, one policy question held for you.
waits for you: refunds, discounts, policy exceptions
Stripe + books
Finance and invoices
run by Noor · Finance agent
Invoices, reminders, reconciliation, weekly cash watch.
3 invoices sent, $24.7k, overdue reminder approved.
waits for you: every invoice before it sends
Website + repo
Website and build work
run by Lin · Build agent
Site changes, landing pages, internal tools, small fixes.
Pricing page shipped, copy reviewed before it went live.
waits for you: anything that goes public
Calendar + Dewx
Ops and the weekly report
run by Roki · me, directly
Morning brief, exceptions, schedule, the Friday report.
Friday report: what moved, what is stuck, what needs you.
waits for you: the decisions list - only you can clear it
A week on the account
You see three things. Everything else just gets done.
The Monday brief, the approvals that genuinely need you, and the Friday report. That is the whole interface of the engagement. The work itself moves while you are not watching it.
The Friday report
14
handled
2
held for you
6
meetings booked
$24.7k
invoices sent
What moved, what is stuck, what needs you. Every report ends with next week's plan.
One week on the account
Mon-Fri
Mon
8:05
Monday brief in your WhatsApp
What is queued this week and what I need from you. Most weeks: nothing yet.
Tue
9:40
Pipeline moved
Ada qualified the overnight replies and queued follow-ups in your voice. I checked tone before anything went out.
Wed
12:05
Invoices out
3 invoices out, $24.7k, sent after your morning approval. Noor matched every line item to signed scope.
Thu
15:20
Refund edge case, held for you
Mara drafted two options. Nothing sends until you pick one.
Fri
16:30
Weekly report in your inbox
What moved, what is stuck, what needs you.
14 handled · 2 held for you · 9.5h returned
The first six months
The engagement has a shape. Here it is.
No vague onboarding. Install, checkpoint, lanes, rhythm, and a clean decision at month 6. The install itself is documented on the how-it-works page.
Weeks 1-2
The install
A 3-hour operator interview, read-first access to your tools, your client brain, and the approval rails. The first operating lane goes live, and your first weekly report lands the first Friday.
Day 14
The fit checkpoint
If the agreed install is not delivered by day 14, the setup fee is refunded. If the fit is wrong after delivery, you keep the work product and there is no remaining commitment.
Weeks 3-8
Lanes go live, one at a time
Each lane starts as drafts and approvals. When a pattern keeps coming back clean, you can pre-approve it and stop seeing it.
Months 3-6
The steady rhythm
You approve exceptions, read the Friday report, and show up to one weekly review. The system compounds: more memory, fewer questions, tighter drafts.
Month 6
Your call
You keep the playbooks, memory, logs, and workflows. Keep me on, move to a lighter support model, or take the system and run it yourself.
The approval rails
Nothing important leaves without you.
Every send starts as a draft. The rails decide what waits for your approval and what runs on its own, and you move that line as trust builds, not me.
Always waits for you
- Anything outbound to a new contact
- Invoice amounts and invoice language
- Refunds, discounts, and policy exceptions
- Anything public: posts, pages, announcements
Runs without waiting on you
- Research, enrichment, and CRM hygiene
- Drafts - everything begins as one
- Follow-ups on threads you already approved
- The Monday brief and internal reports
Every action carries its receipt. The context used, the draft, who approved it, the send state, and the owner. You can inspect any of it, any time.
Your tenant is private. Your data, memory, playbooks, and logs stay in your install. No shared training story.
The terms
Priced like an operator, not like software.
You are paying for setup, operation, taste, context, and weekly accountability. The software is the system I use to run the work.
- Six-month minimum. $39K covers the first six months; a full year is $63K. No hidden tiers.
- 14-day fit window: if the agreed install is not delivered by day 14, the setup fee is refunded.
- One approval owner on your side. A weekly report from me every Friday.
- At month 6 you keep the playbooks, memory, logs, and workflows, whatever you decide.
Setup
$15K
Interview, connectors, brain, approval rails, first operating lane.
Operator
$4K/mo
Me + the AI team running the weekly business loop.
First six months
$39K
Six-month minimum. You keep the operating map and assets.
Fit
I take a few accounts at a time. Fit matters more than volume.
If you want the track record first, the case studies are public: real names, real numbers, nothing invented.
Good fit
- $1-10M founder-led business
- Founder is still the bottleneck
- Real sales/support/finance volume already exists
- You want a relationship, not another login
Bad fit
- You want to tinker with SaaS yourself
- You need unapproved autonomous public sending
- You have no proven offer or customer motion yet
- You want a cheap chatbot setup
Before you book
The questions serious founders ask.
Is this a SaaS dashboard I log into?+
No. Dewx is the system I run your work on. You can look inside whenever you want, but the relationship is with me. You chat, approve, and read the Friday report.
What do you actually do, versus the AI?+
I design the operating loop, review sensitive work, direct the AI team, and keep your business context straight. Ada, Mara, Noor, and Lin do the volume; I keep judgment and taste in the loop.
What do you need from me?+
A 3-hour operator interview, access to the tools I need to read, a few writing samples, and one approval owner. After that, you mainly approve exceptions and show up for the weekly review.
Can anything send without my approval?+
High-stakes work cannot. Routine patterns become pre-approved only after you decide to trust the loop. The default is drafts and approvals, especially for outbound, invoices, support exceptions, and public content.
What happens at month 6?+
You keep the setup: playbooks, memory, logs, workflows, and the operating map. You can keep me on retainer, move to a lighter support model, or take the system with you.
The next step is one fit call with me.
We look at your business, your tools, and the work you want off your plate. If the fit is wrong, I will say that on the call. If it is right, we map the first operating lane.
30 minutes, with me, no pitch deck. If it's not a fit, I'll tell you on the call.