Fill Every Class. Alert Every Crafter.
Automatically.
Class registrations, restocking alerts, and personalized product recommendations — all managed from one platform. AI-powered outreach that keeps your best customers coming back.
The craft store owner's daily battle
Sound familiar?
✂️ Macrame class tomorrow — half the registrants haven't been reminded...
📦 Copic markers restocked — three customers asked last month and nobody told them...
💌 Newsletter sent to everyone — half the recipients don't care about embroidery...
📋 Workshop waitlist on a sticky note — someone cancelled and you forgot to call...
🛍️ Loyal customer bought supplies at Michaels because you didn't reach out this month...
🌙 Manually responding to class inquiry emails until 10pm...
Every empty seat in a class is pure profit you've left on the table.
How Dewx works for craft supply stores
One platform for class management, customer relationships, and personalized product outreach.
1. Know Every Crafter
Every customer's purchase history, class attendance, and craft interests live in one profile. Communicate relevantly every time — not just when you're running a sale.
- Unified customer inbox
- Crafting interest profiles
- Purchase history tracking
2. Fill Classes Automatically
Classes confirmed, reminders sent, waitlists managed — all automated. When a spot opens, the next person on the waitlist is notified instantly.
3. Recommend & Re-Engage
New products alert the right customers. Quiet customers get a personal message about what's new in their craft area. Every customer feels like a regular.
Dewx this week:
"New Posca paint markers arrived. 14 customers bought them before — want me to send a 'they're back' message? Also, 22 customers haven't visited in 45 days."
Everything you need to run your craft store
Purpose-built tools for craft supply shops, art studios, and maker spaces.
Portal
All customer messages in one inbox — WhatsApp, email, calls, and voicemails
GTM Hub
Track every customer relationship with purchase history and crafting interests
OPS Hub
Class registration management, inventory alerts, and invoicing in one place
Dew AI
AI sends personalized product recommendations, restocking alerts, and class reminders
Built for every type of craft business
Retail Craft Stores
Manage loyal customers, restocking alerts, seasonal promotions, and product recommendations with targeted outreach.
- • Personalized product alerts
- • Loyal customer recognition
- • Seasonal campaign targeting
Workshop Studios
Fill every seat in every class with automated registration, reminders, waitlist management, and follow-up supply recommendations.
- • Class registration automation
- • Waitlist management
- • Post-class supply upsells
Maker Spaces
Manage membership communication, equipment booking reminders, and member community engagement all from one hub.
- • Membership communication
- • Equipment booking reminders
- • Member event invitations
Connect your communication channels
Meet crafters where they are.
Dewx vs generic retail management tools
| Feature | Dewx | Generic Retail |
|---|---|---|
| Class Registration Management | ✓ | ✗ |
| Unified Inbox (WhatsApp + Email) | ✓ | ✗ |
| AI Restocking Alerts | ✓ | ✗ |
| Automated Class Reminders | ✓ | ✗ |
| Personalized Product Recommendations | ✓ | Limited |
| Customer Interest Profiles | ✓ | ✗ |
| Waitlist Auto-Notification | ✓ | ✗ |
| Affordable for Independent Stores | ✓ | Varies |
Craft Supply Store Management FAQ
How does Dewx help craft supply stores manage class registrations?
Dewx stores each class with capacity, date, skill level, and pricing. When a customer registers, they automatically receive a confirmation and reminder as the class approaches. Dewx also maintains waitlists — when a spot opens due to a cancellation, the next person on the waitlist is notified automatically. No manual coordination required.
Can Dewx send restocking alerts for popular products?
Yes. When a customer asks about an out-of-stock item, log the interest in Dewx. When the product comes back in, Dew AI automatically notifies everyone who expressed interest via their preferred channel — WhatsApp, email, or text. Hot products sell within hours of restocking instead of sitting there while customers wonder.
How does Dewx help with personalized product recommendations?
Every customer's purchase history and crafting interests are stored in Dewx. When new products arrive — new embroidery thread colors, a fresh line of stamp sets, seasonal scrapbooking supplies — Dewx can send targeted announcements to the customers whose purchase history suggests they'd be interested. Relevant communications drive visits; irrelevant blasts drive unsubscribes.
Can Dewx help bring back customers who haven't visited recently?
Absolutely. Dewx identifies customers who haven't purchased in 30 or 60 days and triggers a personalized re-engagement message — perhaps a reminder about an upcoming seasonal project class, or a note that a product they've bought before is back in stock. This competes with the convenience of online ordering by making the local shop feel personal.
Is Dewx suitable for stores that also offer framing, custom orders, or design services?
Yes. Track custom order requests, framing jobs in progress, and design consultation appointments all in the same platform where you manage your retail customers. Every customer interaction — retail purchase, class registration, and custom order — builds a complete profile that helps you serve them better over time.
See what agencies Dew replaces
Explore how Dewx replaces specific agency types
Ready to fill every class and alert every crafter?
Join craft store owners who've automated their class management and started retaining more loyal customers.