Elite Realty Achieves 50% More Closings
How a 20-agent real estate team replaced their lead generation and accounting tools with one platform — and closed 50% more deals in the same market.
The Challenge
Elite Realty ran a high-volume team of 20 agents generating thousands of leads per month through BoomTown. But the gap between lead capture and closed deal was enormous — BoomTown scored and distributed leads, but everything after that was a black box.
Commission tracking and transaction financials lived in QuickBooks, which agents never touched. The brokerage had no real-time view of which agents were converting, which lead sources were profitable, or where deals were stalling.
- No visibility into agent conversion rates by lead source
- Commission tracking disconnected from deal progress
- Deals stalling mid-pipeline with no automated follow-up
- $8K/month spent on BoomTown with unclear ROI per lead source
The Solution
Elite Realty migrated all 20 agents to Dewx in three weeks, connecting lead capture through to closed transaction and commission disbursement in one system.
GTM Hub — Lead-to-Close
Full pipeline from lead capture through offer, contract, and closing with automated stage-based follow-ups.
Portal — Agent Comms
Multi-channel inbox for buyer and seller communications with automated drip sequences per pipeline stage.
OPS Hub — Transaction Finance
Commission calculations, split tracking, and disbursement tied to each closed transaction automatically.
Dew AI — Lead Nurture
AI-powered follow-up messages and property match suggestions based on buyer preferences and behavior.
The Results
50%
More closings per quarter
4 hrs
Saved per agent weekly
$5K
Monthly tool cost savings
2 → 1
Tools consolidated into Dewx
Timeline
Migrated lead database and configured GTM Hub full pipeline with lead source tracking and agent routing.
Launched Portal multi-channel comms and automated drip sequences for each pipeline stage.
Set up OPS Hub commission tracking and Dew AI lead nurture tools; trained all 20 agents.
Measured 50% increase in closings per quarter with clear visibility into lead source ROI.
“BoomTown was great at generating leads but terrible at telling us what happened next. Dewx connected the entire journey from click to closing check. We can finally see which lead sources actually make us money, and closings are up 50%.”
Features That Made the Difference
Lead Source ROI
Track cost-per-close by lead source in real time.
Stage-Based Drips
Automated follow-ups triggered by pipeline stage changes.
Commission Automation
Auto-calculated splits and disbursements at closing.
AI Property Matching
Smart suggestions based on buyer preferences and behavior.
Transaction Dashboard
Every deal from offer to close in one view.
Agent Leaderboard
Conversion rates and volume tracked per agent.
Ready to Close More Deals?
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