Competitor Analysis Template
A structured framework to analyze competitors — compare positioning, pricing, strengths, weaknesses, and market strategy to find your competitive advantage.
Competitor Analysis Report
Prepared by: [Your Name]
Date: [Date]
Market: [Industry/Segment]
Competitors: [3-5]
Competitor Overview
SWOT per Competitor
Strengths: [What they do well]
Weaknesses: [Where they fall short]
Opportunities: [Gaps you can exploit]
Threats: [Risks they pose to you]
Strategic Recommendations
1. [Positioning recommendation based on competitive gaps]
2. [Feature or pricing opportunity identified]
3. [Market segment to target or avoid]
How to Use This Template
Identify your competitors
List 3-5 direct competitors and 2-3 indirect ones. Focus on companies targeting the same customer segment with a similar value proposition.
Research each competitor
Analyze their product, pricing, positioning, marketing channels, customer reviews, and recent moves. Use public data, G2, Capterra, and social media.
Map strengths and weaknesses
Complete a SWOT for each competitor. Look for patterns: where do multiple competitors fall short? That is your opportunity.
Define your strategy
Use the analysis to inform positioning, pricing, and feature decisions. Share battle cards with your sales team for competitive deals.
Customize in Dewx
Inside Dewx, tell Dew: "Analyze [Competitor Name] and compare them to us." Dew researches the competitor's product, pricing, and positioning, then generates a SWOT analysis and battle card your sales team can use in competitive deals.
Related Templates
Frequently Asked Questions
What should a competitor analysis include?
A thorough competitor analysis should cover each competitor's product offering, pricing, target market, market share, strengths, weaknesses, marketing strategy, and customer sentiment. This template structures all of these into a comparison framework so you can identify gaps and opportunities.
How often should I update my competitor analysis?
Review competitors quarterly at minimum. Update immediately when a competitor launches a new product, changes pricing, raises funding, or shifts strategy. In fast-moving markets, monthly reviews are ideal. Dewx can monitor competitor activity and alert you to changes automatically.
How many competitors should I analyze?
Focus on 3-5 direct competitors and 2-3 indirect competitors. Analyzing too many dilutes focus. Prioritize competitors that target the same customer segment and solve similar problems. Include at least one emerging disruptor that could change the market.
How does Dewx help with competitive intelligence?
Dewx monitors competitor websites, pricing pages, job postings, and social presence. Dew compiles changes into a competitive brief, highlights strategic shifts, and suggests how to differentiate. All intelligence feeds into your GTM Hub for sales enablement.
Competitive Intel, Automated
Simple, Transparent Pricing
Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
View pricingKnow Your Competition Inside Out
Dew monitors competitors, generates battle cards, and surfaces strategic opportunities — so you always stay one step ahead.
Try Dewx FreeStop Guessing What Competitors Are Doing
Dewx monitors your competitive landscape, surfaces key changes, and generates battle cards for your sales team. Stay informed, stay ahead.