Markup Calculator
Calculate selling price from cost and markup percentage, or reverse-calculate markup from a known selling price. See profit per unit and margin percentage.
Markup vs. Margin
Industry Markups
FAQ
What is the difference between markup and margin?+
Markup is the percentage added to cost to get the selling price. Margin is the percentage of the selling price that is profit. A 100% markup gives a 50% margin. They use different denominators — markup uses cost, margin uses selling price.
How do I calculate markup percentage?+
Markup % = ((selling price - cost) / cost) x 100. If you buy for $50 and sell for $80: ((80-50)/50) x 100 = 60% markup.
How do I convert markup to margin?+
Margin % = markup % / (100 + markup %) x 100. A 50% markup equals 50/150 x 100 = 33.3% margin.
What is a typical markup for SaaS?+
SaaS products often have 80-90%+ gross margins (equivalent to 400-900% markup) because the marginal cost of serving an additional customer is very low.
Why is markup important for pricing?+
Markup ensures you cover costs and generate profit. Understanding your markup helps set competitive prices while maintaining healthy margins across your product line.
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Dewx tracks cost, markup, and margin across your entire product catalog, helping you price competitively while protecting profits.
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