Apex Real Estate Doubles Their Lead Conversion Rate
How a 25-agent real estate agency replaced four siloed tools with one platform — and turned more leads into closed deals than ever before.
The Challenge
Apex Real Estate had grown to 25 agents across three offices, but their tech stack hadn't kept pace. Follow Up Boss handled lead management, Mailchimp ran drip campaigns, DocuSign managed contracts, and QuickBooks tracked commissions — none of them talked to each other.
Leads fell through the cracks between systems. Agents wasted hours each week re-entering data, and the brokerage had zero visibility into pipeline performance across offices.
- Leads lost between Follow Up Boss and email campaigns
- No cross-office pipeline visibility for management
- Commission tracking required manual reconciliation
- Agents spending 3+ hours weekly on data entry
The Solution
Apex rolled out Dewx to all 25 agents in a phased three-week migration, starting with their highest-volume office and expanding outward.
GTM Hub — Lead Tracking
Every lead captured, scored, and routed to the right agent automatically with full pipeline visibility.
Portal — Multi-Channel Comms
Email, SMS, and in-app messaging unified in one inbox per agent with full conversation history.
OPS Hub — Commission Tracking
Automated commission calculations, split tracking, and disbursement tied to closed deals.
Dew AI — Listing Descriptions
AI-generated property descriptions and marketing copy in seconds, tailored to each listing.
The Results
2x
Lead conversion rate
3 hrs
Saved per agent per week
100%
Pipeline visibility across offices
4 → 1
Tools consolidated into Dewx
Timeline
Migrated lead database, configured GTM Hub pipelines and agent routing rules.
Rolled out Portal comms and Dew AI listing tools to first office.
Expanded to remaining offices; set up OPS Hub commission tracking.
Measured 2x improvement in lead-to-close conversion rate.
“We used to joke that leads went into a black hole. Now every lead has a clear path to close, and I can see exactly where each agent stands. Our conversion rate doubled in three months.”
Features That Made the Difference
Lead Scoring & Routing
Auto-assign leads to agents based on territory and capacity.
Unified Inbox
Email, SMS, and chat in one view per agent.
Commission Automation
Splits, caps, and disbursements calculated automatically.
AI Listing Copy
Generate compelling property descriptions in seconds.
Multi-Office Dashboard
Brokerage-wide pipeline analytics in real time.
Team Performance
Agent leaderboards and activity tracking.
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