Harmony Wellness Doubles Class Enrollment
How an 8-instructor yoga and wellness studio replaced two platforms with one — and filled every class while building a thriving member community.
The Challenge
Harmony Wellness offered yoga, meditation, and breathwork classes across a growing schedule of 40+ weekly sessions. Mindbody handled class booking and memberships, while Mailchimp managed promotional emails. But the two systems never communicated effectively.
The studio couldn't identify which members were at risk of churning, promotional emails went out to everyone regardless of their class preferences, and instructors had no way to engage their students between sessions.
- Class fill rates averaging only 55% despite growing membership
- Generic email blasts with low open rates and no personalization
- No churn prediction — members dropped off without warning
- Instructors couldn't communicate with their students directly
The Solution
Harmony Wellness migrated to Dewx in two weeks, starting with class scheduling and membership management, then adding marketing automation.
CX Hub — Class Scheduling
Smart scheduling with waitlists, auto-fill from cancellations, and preference-based class recommendations.
Portal — Member Engagement
Instructor-to-student messaging, class reminders, and post-session feedback collection in one inbox.
GTM Hub — Retention Campaigns
Behavior-based campaigns targeting inactive members, class recommendations, and upgrade prompts.
Dew AI — Personalized Outreach
AI-generated personalized class suggestions and re-engagement messages based on member history.
The Results
2x
Class enrollment rate
35%
Reduction in member churn
85%
Average class fill rate
2 → 1
Tools consolidated into Dewx
Timeline
Migrated member database and class schedule; configured booking system with waitlists.
Launched Portal messaging for instructors and activated automated class reminders.
Deployed behavior-based retention campaigns and Dew AI personalized outreach.
Measured 2x enrollment and 85% average class fill rate across all sessions.
“We went from half-empty classes to waitlists. Dewx knows which members love vinyasa, who hasn't booked in two weeks, and sends the perfect nudge. Our enrollment doubled without us spending a dime more on marketing.”
Features That Made the Difference
Smart Scheduling
Waitlists, auto-fill, and preference-based recommendations.
Instructor Messaging
Direct instructor-to-student communication channel.
Retention Campaigns
Behavior-based re-engagement for inactive members.
AI Class Suggestions
Personalized class recommendations per member.
Member Wellness Profiles
Track preferences, goals, and attendance patterns.
Instructor Dashboards
Class performance, attendance trends, and student feedback.
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