Best Groove by Clari Alternatives
for Sales Engagement 2027
Groove is powerful — but enterprise pricing and complexity leave smaller teams underserved. We reviewed 6 alternatives that deliver real sales engagement without the overhead.
Top 6 Groove by Clari Alternatives Compared
Each tool evaluated on features, pricing, ease of use, and value for sales-focused teams.
Dewx
Editor's PickAI-native business operating system replacing your sales engagement platform, inbox, CRM, and operations tools in one place. Unlike Groove's enterprise focus, Dewx is purpose-built for small businesses and growing sales teams who need powerful, multi-channel sales engagement without the six-figure contract and implementation overhead.
Pros
- True unified inbox across email, LinkedIn, WhatsApp, Instagram, and Outlook
- AI assistant (Dew) executes sales tasks — not just suggestions
- CRM + engagement + invoicing in one flat-rate subscription
- No enterprise contracts or hidden professional services fees
Cons
- Newer platform, still expanding its enterprise integration library
- Best suited for teams under 50 people
Salesloft
One of the most established enterprise sales engagement platforms, Salesloft combines cadences, conversation intelligence, deal management, and forecasting in a unified revenue workspace. A direct Groove competitor at the enterprise level.
Pros
- Deep Salesforce integration and bi-directional sync
- Best-in-class conversation intelligence and call coaching
- Comprehensive analytics and revenue forecasting
- Strong enterprise support and onboarding resources
Cons
- Enterprise pricing puts it out of reach for most SMBs
- Complex to administer without a dedicated RevOps team
- Long implementation timelines before full value is realised
Outreach
The other dominant enterprise sales engagement platform, Outreach combines sequencing, AI deal health scores, call recording, and forecasting into a single workspace. Often compared head-to-head with Groove and Salesloft for enterprise deals.
Pros
- Extremely rich feature set for enterprise sales teams
- AI-driven deal risk alerts and health scoring
- Best-in-class sequence automation capabilities
- Strong integration with Salesforce, HubSpot, and major CRMs
Cons
- High cost — typically $100+ per user per month
- Steep learning curve and long ramp time for new users
- Overkill for teams under 20 sales reps
Reply.io
A mid-market multi-channel sales engagement platform covering email, LinkedIn, SMS, WhatsApp, and calls. Reply.io offers many of Groove's core capabilities at a significantly lower price point, with AI email writing and built-in meeting scheduling.
Pros
- Multi-channel support at a fraction of enterprise pricing
- AI-powered email writing and sequence generation
- Built-in meeting booking reduces scheduling friction
- Much faster to set up than Groove or Outreach
Cons
- Per-user pricing still adds up at scale
- Fewer enterprise-grade analytics than Groove or Salesloft
- No native forecasting or deal health intelligence
Apollo.io
An all-in-one sales intelligence and engagement platform combining a massive lead database, email sequencing, LinkedIn automation, and calling. Apollo is one of the best value options for teams wanting prospecting and engagement in one tool.
Pros
- Built-in lead database with 275M+ contacts
- Combines prospecting and outreach in one platform
- Strong value — generous free tier and affordable paid plans
- Multi-channel sequences: email, LinkedIn, calls
Cons
- Data quality for some regions can be inconsistent
- Interface can feel overwhelming for new users
- Less sophisticated analytics than pure engagement platforms
HubSpot Sales Hub
Part of the HubSpot ecosystem, Sales Hub offers sequences, calling, deal management, and reporting within HubSpot's familiar CRM platform. The best choice for teams already invested in HubSpot who want to upgrade from Groove.
Pros
- Seamless integration with HubSpot CRM and Marketing Hub
- Clean, intuitive interface with low ramp time
- Strong deal pipeline management and reporting
- Excellent support resources and active community
Cons
- Costs escalate quickly when adding multiple Hubs
- Less powerful sequencing automation than pure engagement tools
- Best value only if already using HubSpot CRM
Quick Comparison Table
Side-by-side overview of all Groove by Clari alternatives.
| Tool | Starting Price | Best For | Built-in CRM | AI Features | Rating |
|---|---|---|---|---|---|
| Dewx | From $49/mo (all features included) | Small and mid-sized sales teams wanting Groove's capabilities without enterprise pricing | 4.8/5 | ||
| Salesloft | Custom enterprise pricing | Enterprise revenue teams with dedicated RevOps and large Salesforce deployments | 4.4/5 | ||
| Outreach | From $100/user/mo | Large enterprise sales teams running complex, high-volume outbound programs | 4.3/5 | ||
| Reply.io | From $60/user/mo | Mid-market sales teams wanting enterprise-like sequencing at reasonable cost | 4.3/5 | ||
| Apollo.io | Free tier; paid from $49/user/mo | Sales teams needing prospecting and outreach in one affordable tool | 4.4/5 | ||
| HubSpot Sales Hub | From $45/user/mo | Teams already using HubSpot CRM who want native sales engagement | 4.3/5 |
Why Consider Groove Alternatives?
Groove is purpose-built for enterprise Salesforce shops — but that focus creates real gaps for many teams.
Opaque Enterprise Pricing
Groove does not publish pricing. Custom quotes plus professional services fees make total cost of ownership hard to predict and often exceeds initial expectations.
Salesforce Dependency
Groove is designed for teams deeply embedded in Salesforce. Without Salesforce, you get a fraction of the value at the full enterprise price.
Implementation Overhead
Full Groove deployment requires dedicated RevOps or Salesforce admin resources. Small teams without that capacity struggle to realise the promised value.
Slower AI Iteration
Since the Clari acquisition, product velocity has slowed for some teams. Newer AI-native competitors are shipping faster and delivering more intelligent automation.
Groove by Clari Alternatives FAQ
Why do teams switch away from Groove by Clari?
The most common reasons for leaving Groove include: 1) Custom pricing opacity — Groove does not publish pricing, making budgeting difficult. 2) Enterprise complexity — implementation and administration requires significant IT and RevOps resources. 3) Clari acquisition overhead — since the Clari acquisition, some teams report slower product iteration and support. 4) Overkill for SMBs — Groove is designed for large enterprise deployments, making it unnecessarily complex for smaller teams. 5) Cost — the total cost of ownership including implementation often exceeds budget expectations.
What is the best Groove alternative for a small sales team?
For teams under 20 reps, Dewx is the strongest alternative — flat-rate pricing, multi-channel outreach, a built-in CRM, and an AI assistant that executes sales tasks. Apollo.io is excellent if you need a combined prospecting and engagement tool. Reply.io is the best specialist option if you want mature multi-channel sequencing without enterprise pricing. Both are significantly more affordable and faster to implement than Groove.
Can I migrate my Groove sequences and contacts to another tool?
Yes. Groove supports CSV export of contacts and sequence data via Salesforce. Sequence templates and steps will need to be manually rebuilt in the new platform. Dewx, Reply.io, and Apollo.io all accept CSV imports for contacts. Most teams complete the migration in one to two days, significantly faster than the original Groove implementation.
Is Dewx a realistic Groove replacement for teams not using Salesforce?
Yes, and in many ways Dewx is a better fit for non-Salesforce teams. Groove is designed around Salesforce, so teams using HubSpot or no CRM get far less value from it. Dewx includes a built-in CRM so there is no dependency on a separate platform. If you are using Salesforce, HubSpot Sales Hub or Outreach are stronger Salesforce-native alternatives.
Which Groove alternative has the best AI features for sales teams?
Dewx leads on AI execution — the Dew AI assistant writes sequences, follows up with leads, and moves deals through the pipeline autonomously. Salesloft and Outreach have the most sophisticated AI for large enterprise teams (conversation intelligence, deal risk scoring). Apollo.io has solid AI for prospect research and email personalisation. Dewx is the strongest choice for teams that want AI to actually do work, not just surface insights.
Explore Dewx Features
See why Dewx is the top-rated Groove alternative for modern sales teams.
GTM Hub & Sales Engagement
Multi-channel sales sequences with deep CRM integration — no Salesforce dependency required.
Unified Inbox
Email, LinkedIn, WhatsApp, and more — all replies in one inbox your reps actually use.
AI Assistant (Dew)
AI that executes sales tasks, books meetings, and moves deals forward — without a RevOps team to run it.
More comparisons:
Ready to Replace Groove by Clari?
Get enterprise-grade sales engagement without the enterprise contract. Dewx gives your team AI-driven outreach, a unified inbox, and a built-in CRM from day one.