Foundation Builders Doubles Their Estimate-to-Close Rate
How an 18-employee residential contractor replaced disconnected project and accounting tools with one platform — and doubled their estimate-to-close conversion rate.
The Challenge
Foundation Builders handled kitchen remodels, bathroom renovations, and additions averaging $50K–$250K per job. CoConstruct managed estimates and project tracking, while QuickBooks handled invoicing — but estimates took too long and follow-up was inconsistent.
Homeowners would request an estimate, wait 7–10 days to receive it, and then hear nothing for weeks. By the time the sales team followed up, prospects had already signed with a competitor. The estimate-to-close rate sat at just 18%.
- 7–10 day average turnaround on estimates
- No automated follow-up after estimates were sent
- 18% estimate-to-close rate losing deals to faster competitors
- Project handoff from sales to production done verbally
The Solution
Foundation Builders rolled out Dewx in three weeks, building an estimate-to-production pipeline that cut turnaround time and automated follow-up at every stage.
GTM Hub — Sales Pipeline
Estimate requests tracked from inquiry through signed contract with automated follow-ups at each stage.
Dew AI — Estimate Drafts
AI-assisted estimate generation using historical job data and material pricing for faster turnaround.
Portal — Client Comms
Homeowner portal for estimate review, questions, approvals, and project updates in one place.
OPS Hub — Job Costing
Real-time job costing tied to estimates with automated invoicing based on milestone completion.
The Results
2x
Estimate-to-close rate
2 days
Estimate turnaround (from 10)
35%
Revenue growth
2 → 1
Tools consolidated into Dewx
Timeline
Migrated client and project data; configured GTM Hub sales pipeline with estimate templates and follow-up automation.
Launched Portal homeowner access and Dew AI estimate generation with historical pricing data.
Set up OPS Hub job costing and milestone billing; trained sales and production teams.
Estimate-to-close rate doubled from 18% to 36%; estimate turnaround dropped to 2 days.
“Speed wins in residential contracting. We were losing deals because homeowners couldn't wait 10 days for an estimate. Dewx cut that to 2 days and automated every follow-up. Our close rate doubled and revenue is up 35%.”
Features That Made the Difference
Estimate Pipeline
Track every estimate from request to signed contract.
AI Estimate Builder
Generate estimates using historical pricing in minutes.
Homeowner Portal
Review, ask questions, and approve estimates online.
Job Costing
Real-time cost tracking tied to original estimates.
Production Handoff
Automatic handoff from sales to production with full context.
Sales Performance
Close rates and revenue tracked per estimator.
Ready to Win More Jobs?
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