Guardian Pest Control Achieves 50% Faster Route Optimization
How an 8-technician pest control company replaced two platforms with one — and cut route planning time in half while boosting customer retention.
The Challenge
Guardian Pest Control served hundreds of residential and commercial accounts across a growing service area. PestRoutes managed their scheduling and service records, while Mailchimp handled seasonal marketing campaigns. But the two systems created constant friction.
Route planning was a daily headache — the dispatcher spent over an hour each morning manually arranging technician routes. Marketing emails couldn't target customers based on service history, leading to generic campaigns with low engagement.
- Route planning took 60+ minutes daily with manual assignments
- Marketing campaigns couldn't segment by service type or history
- Technicians lacked real-time schedule updates in the field
- Renewal reminders sent too late, causing customer churn
The Solution
Guardian migrated to Dewx over two weeks, starting with the dispatch team and rolling out to all technicians with mobile-first access.
CX Hub — Smart Routing
Automated route optimization grouping nearby appointments, cutting planning time by 50%.
Portal — Customer Comms
Automated appointment reminders, follow-ups, and seasonal treatment notifications via SMS and email.
GTM Hub — Retention Campaigns
Service-history-based email campaigns targeting customers due for renewal or upsell.
Dew AI — Service Reports
AI-generated treatment reports and follow-up recommendations sent to customers automatically.
The Results
50%
Faster route optimization
30 min
Saved daily on dispatch
25%
Improvement in customer retention
2 → 1
Tools consolidated into Dewx
Timeline
Imported customer database and service history; configured smart routing and scheduling.
Deployed mobile app to all technicians; launched automated appointment reminders.
Activated retention campaigns with service-based segmentation in GTM Hub.
Measured 50% reduction in route planning time and 25% boost in renewals.
“Our dispatcher used to spend an hour every morning arranging routes. Now Dewx does it in minutes, and our techs get more jobs done per day. The retention campaigns basically run themselves.”
Features That Made the Difference
Smart Route Optimization
Auto-group nearby stops to minimize drive time.
Automated Reminders
SMS and email appointment confirmations and follow-ups.
Retention Campaigns
Target customers by service history for renewals.
AI Service Reports
Auto-generate treatment summaries for customers.
Service Tracking
Log treatments, chemicals used, and re-service needs.
Technician Dashboards
Track jobs completed, ratings, and efficiency per tech.
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