Peak Outdoors Grows Repeat Customers by 45%
How a 3-location outdoor retailer unified POS data and marketing into one platform — and turned one-time buyers into loyal repeat customers.
The Challenge
Peak Outdoors operated three retail locations selling hiking, camping, and climbing gear. Lightspeed handled POS and inventory while Mailchimp managed email campaigns, but purchase data never flowed into marketing automatically.
Seasonal buyers who purchased a tent in spring never received follow-up offers for winter gear. The team had no way to segment customers by purchase history across locations or trigger personalized restock reminders.
- Purchase history disconnected from email campaigns
- No cross-location customer view
- Seasonal upsell opportunities missed entirely
- Manual loyalty tracking on spreadsheets
The Solution
Peak Outdoors rolled out Dewx across all three locations over three weeks, connecting purchase data directly to automated marketing workflows.
GTM Hub — Customer Segments
Auto-segment customers by purchase category, frequency, and location for targeted campaigns.
Portal — Omnichannel Outreach
Email and SMS campaigns triggered by purchase events with personalized product recommendations.
Dew AI — Campaign Content
AI-generated seasonal promotions, product guides, and restock reminders in brand voice.
OPS Hub — Inventory Insights
Cross-location inventory visibility tied to customer demand signals and seasonal trends.
The Results
45%
More repeat customers
28%
Higher average order value
3x
Email campaign engagement
2 → 1
Tools consolidated into Dewx
Timeline
Imported customer and purchase data from Lightspeed, configured customer segments.
Built automated email and SMS workflows triggered by purchase events and seasonal cycles.
Rolled out to all three locations; launched first cross-location loyalty campaign.
Measured 45% increase in repeat purchase rate and 28% higher average order value.
“We had thousands of one-time buyers we never followed up with. Dewx connected our sales data to smart campaigns, and now nearly half our customers come back. That's a game-changer for retail.”
Features That Made the Difference
Purchase-Based Segments
Auto-group customers by what they buy and how often.
Event-Triggered Campaigns
Send offers automatically after purchase or seasonal triggers.
Cross-Location Analytics
Unified revenue and retention metrics across all stores.
AI Campaign Copy
Generate seasonal promotions and product guides instantly.
Loyalty Tracking
Built-in repeat purchase tracking replaces spreadsheets.
Customer 360 View
Full purchase history across all locations in one profile.
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