Move More Iron.
Miss Fewer Contractor Calls.
Equipment inquiries, rental tracking, field service, parts, and long-cycle sales — all managed from one platform. AI-powered operations built for the construction equipment world.
The heavy equipment dealer's daily battle
Sound familiar?
🚧 Contractor needed a 30-ton excavator Monday — you didn't know it was available...
🔧 Machine breakdown at 7am — voicemail not checked until 9:30am...
📋 $400K sale in progress since March — nobody followed up in 6 weeks...
🔩 Parts availability question went to 3 people — nobody gave an answer...
💰 Rental returned early — still blocking availability in your calendar...
🌙 Rental utilization report done manually every Sunday before the Monday standup...
A contractor with a down machine loses $10K-$50K per day. Your response speed is their business.
How Dewx works for heavy equipment dealers
One platform for equipment sales, rental fleet management, field service, and contractor communication.
1. Capture & Triage
Sales leads, rental requests, service calls, and parts inquiries all land in one inbox. Dew AI triages emergencies, routes to the right team, and confirms receipt instantly.
- Emergency breakdown triage
- Parts availability responses
- Rental availability check
2. Track Every Deal
Separate pipelines for sales, rentals, and service. Long-cycle deals get automated touchpoints. Rentals track utilization and return dates automatically.
3. Service & Retain
Proactive service reminders prevent breakdowns. Rental customers get upgrade offers. Long-term buyers get loyalty pricing communications automatically.
Dewx on a Tuesday morning:
"Cat 320 returned early by Smithfield Construction. Opening in the rental calendar. 3 contractors requested this machine for next week — want me to offer them the availability?"
Everything you need to run your heavy equipment operation
Purpose-built tools for heavy equipment dealers and construction equipment rental companies.
Portal
All inquiries unified — contractor calls, rental requests, parts needs, and service emergencies in one inbox
GTM Hub
Track every contractor from equipment inquiry through demo, rental, financing, and purchase
OPS Hub
Rental fleet management, service dispatch, parts tracking, and financing pipeline
Dew AI
AI handles parts questions, routes service emergencies, follows up on long-cycle sales, and tracks rental utilization
Built for every type of heavy equipment operation
Earthmoving & Excavation
Manage excavator, dozer, and grader sales and rentals with contractor-focused communication and job site coordination.
- • Contractor account management
- • Job site delivery coordination
- • Machine hour tracking
Lifting & Crane
Handle crane rental reservations, operator certification requirements, and high-liability equipment coordination with proper documentation.
- • Crane reservation management
- • Operator certification tracking
- • High-value equipment documentation
Road & Paving
Coordinate paving equipment rentals, seasonal availability, and infrastructure project timelines with municipal and contractor clients.
- • Municipal contract management
- • Seasonal equipment availability
- • Infrastructure project coordination
Connect your communication channels
Meet contractors where they are.
WhatsApp Integration
Send equipment specs, rental availability, and field service updates via WhatsApp
Gmail Integration
Professional quotes, financing summaries, and rental agreements via email
Calendar Integration
Coordinate equipment delivery, field service, and demo scheduling around job site timelines
Dewx vs AMS / Point of Rental
| Feature | Dewx | AMS / Point of Rental |
|---|---|---|
| Unified Sales + Rental + Service Inbox | ✓ | ✗ |
| WhatsApp + Email + SMS | ✓ | ✗ |
| AI Emergency Triage | ✓ | ✗ |
| Long-Cycle Sales Nurturing | ✓ | ✗ |
| Rental Fleet Utilization | ✓ | ✓ |
| Parts Inquiry Tracking | ✓ | Limited |
| Contractor Relationship Management | ✓ | Limited |
| Affordable for Mid-Size Dealers | ✓ | ✗ |
Heavy Equipment Dealer FAQ
How does Dewx help heavy equipment dealers manage both sales and rental operations?
Heavy equipment operations blend sales leads, rental requests, service calls, and parts inquiries in a way that overwhelms most communication systems. Dewx unifies all these channels into one inbox with separate pipelines for each. A contractor who starts renting gets nurtured toward purchase. A buyer who buys gets proactive service reminders. Your team sees everything in one place without switching between systems.
Can Dewx track rental fleet utilization and availability?
Yes. Each piece of rental equipment has its own record in Dewx with current rental status, return dates, maintenance schedules, and utilization history. When a contractor calls asking about an excavator for next Monday, your team sees real-time availability instantly. Automated return reminders and rental extension requests reduce no-shows and maximize the days each machine is billing.
How does Dewx handle field service and equipment breakdown emergencies?
A contractor with a broken excavator on an active job site cannot wait hours for a callback. Dewx triage classifies incoming service requests by urgency. Breakdowns during active job site hours get immediate AI acknowledgment with an ETA, while your service coordinator is alerted simultaneously. Every service call is logged with timestamps, protecting your business from disputes about response times and commitments.
How does Dewx manage the long sales cycles typical in heavy equipment?
Major equipment purchases — a $300K excavator or a $500K crane — take months. Dewx tracks every touchpoint in that journey: the initial inquiry, the demo, the financing conversation, the competing bids, and the approval process. Dew AI sends personalized follow-ups between conversations so your relationship stays warm without your sales team manually tracking 40 different deals at various stages simultaneously.
Can Dewx manage relationships with both large construction companies and independent contractors?
Dewx handles both. Large construction companies get account-level management with multiple contacts, project-specific equipment tracking, and volume pricing coordination. Independent contractors get responsive, personal communication that makes them feel like your most important customer — because for an independent dealer, they are. Both segments get appropriately segmented follow-ups and service communications.
See what agencies Dew replaces
Explore how Dewx replaces specific agency types
Ready to move more iron and miss fewer contractor calls?
Join heavy equipment dealers who've eliminated communication gaps and started maximizing fleet utilization every month.