Media Pitch Template
Three proven media pitch frameworks for different press outreach scenarios. Each leads with a story angle, not a product pitch — because journalists want stories, not advertisements.
News Hook Pitch
Best for: tying your story to a current event, new data, or industry shift
Subject
Story idea: [Headline-worthy angle tied to news]
Hi [Journalist Name],
Following your recent piece on [their article topic], I thought you'd be interested in a related angle: [your story hook in one sentence].
[Key data point or stat that validates the story]. We're seeing this firsthand at [Company], where [brief supporting evidence].
Happy to share more details, data, or connect you with [source, e.g., our CEO / a customer] for the story. Would this be a fit for [Publication]?
Best,
[Your Name]
Expert Commentary Pitch
Best for: positioning your founder or executive as a source on a trending topic
Subject
Expert source on [trending topic]
Hi [Journalist Name],
I noticed you've been covering [topic/trend]. Our [CEO/CTO/founder, Name] has [credibility: years of experience, unique vantage point, relevant background] and can speak to [specific angle].
A few perspectives [Name] can share:
• [Insight 1]
• [Insight 2]
• [Contrarian or unique take]
Available for a quick call or can provide written quotes. Let me know if this is useful for any upcoming pieces.
Thanks,
[Your Name]
Trend Story Pitch
Best for: pitching a bigger industry narrative your company is part of
Subject
Trend: [Bigger narrative in one phrase]
Hi [Journalist Name],
There's a shift happening in [industry]: [describe the trend in one sentence, e.g., "SMBs are replacing 10+ SaaS tools with single AI-powered platforms"].
The data backs it up: [stat or data point]. We are one of [number] companies driving this shift, and we have seen [your specific evidence].
I can connect you with our team, customers, or industry analysts who are tracking this trend. Interested in exploring it for [Publication]?
Best,
[Your Name]
How to Use These Templates
Research the journalist
Read their last 5-10 articles. Understand their beat, tone, and what they find newsworthy. Never pitch someone who does not cover your topic.
Lead with the story, not your product
Journalists want stories their readers care about. Position your company as evidence of a trend, not the headline itself.
Keep it under 200 words
Journalists scan, not read. Get to the point fast. Subject line, hook, supporting detail, ask. That is it.
Follow up once
Send one follow-up 3-5 days later with a new angle or additional data. If they do not respond after two touches, move on.
Customize in Dewx
Inside Dewx, tell Dew: "Write a media pitch to [Journalist Name] at [Publication] about [your story angle]." Dew researches the journalist's recent coverage, crafts a personalized pitch, and schedules it with a follow-up. Track opens, replies, and coverage from the GTM Hub.
Related Templates
Frequently Asked Questions
What makes a media pitch effective?
Effective media pitches are concise (under 200 words), lead with a compelling story angle rather than a product plug, and are personalized to the journalist's beat. Include a timely hook, one key data point, and a clear ask. Journalists receive hundreds of pitches daily, so standing out requires relevance and brevity.
How do I find the right journalists to pitch?
Research who covers your industry by reading publications in your space and noting bylines. Check journalists on Twitter/X and LinkedIn to understand their current interests. Tools like Muck Rack or manual research work. Always pitch someone who has actually covered your topic recently, not a generic newsroom email.
When is the best time to send a media pitch?
Tuesday through Thursday mornings (8-10 AM in the journalist's time zone) tend to get the best open rates. Avoid Mondays (inbox overload) and Fridays (weekend mode). For breaking or timely stories, send immediately regardless of day. Follow up once after 3-5 days if you do not hear back.
How can Dewx help with media outreach?
Dewx GTM Hub manages your entire PR pipeline. Dew researches journalists, crafts personalized pitches based on their recent coverage, tracks opens and replies, and schedules follow-ups. Build a media list, send pitches at scale, and measure coverage — all from one platform.
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Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
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Dew writes personalized pitches, tracks journalist engagement, and follows up automatically — so you land more coverage.
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Dewx researches journalists, writes personalized media pitches, and tracks coverage. You define the story angle, Dew handles the outreach.