Craft Beautiful Pieces.
Keep Customers Coming Back.
Custom orders, repair tracking, anniversary reminders, and customer communication — all managed from one platform. AI-powered retention so your best customers never shop anywhere else.
The jeweler's daily challenge
Sound familiar?
💍 "Hi, any update on my ring?" — the 4th call this week from the same customer...
📱 Instagram DM with a custom engagement ring inquiry — saw it 5 days late...
💰 Their anniversary was last week — you had their info — but no reminder sent...
📋 Custom order at deposit stage — no follow-up — they gave up and went elsewhere...
🎁 Holiday promo sent to 200 customers via personal email — 3% open rate...
⭐ Bought an engagement ring 2 years ago — no one has followed up about wedding bands...
The couple who bought the engagement ring is worth $3K-$10K in lifetime value.
How Dewx works for jewelry businesses
One platform for orders, repairs, customer relationships, and automated retention.
1. Capture Every Inquiry
Custom order inquiries from Instagram, email, WhatsApp, and walk-ins all land in one place. No high-value inquiry falls through the cracks again.
- Unified inquiry inbox
- Professional design proposals
- Custom order pipeline
2. Update & Delight
Proactive repair status updates eliminate customer anxiety. Progress photos on custom pieces build excitement and trust before pickup.
3. Retain for Life
Anniversary reminders, birthday messages, and milestone purchase prompts sent automatically at exactly the right moment to maximize repeat sales.
Dewx 5 weeks before anniversary:
"The Chen anniversary is in 5 weeks. They bought their engagement ring from you 2 years ago. Want me to send a personal gift suggestion message?"
Everything you need to run your jewelry business
Purpose-built tools for jewelers and custom jewelry designers.
Portal
All customer inquiries in one inbox - Instagram DM, WhatsApp, email, calls, and texts
GTM Hub
Track custom order inquiries from first design consultation to completed piece
OPS Hub
Repair job tracking, order status, appointment scheduling, and invoicing in one place
Dew AI
AI sends repair status updates, anniversary purchase reminders, and seasonal promotions
Built for every type of jewelry business
Custom & Bespoke Jewelers
Manage the full custom design process with professional communication, design approvals, and milestone updates.
- • Design consultation scheduling
- • Custom order pipeline
- • CAD approval workflow
Retail Jewelry Stores
Drive repeat purchases through systematic anniversary reminders, seasonal promotions, and repair service follow-ups.
- • Customer anniversary database
- • Seasonal campaign management
- • Repair job tracking
Estate & Vintage Jewelers
Manage appraisals, consignments, and want-list matching for estate and vintage jewelry clients with professional communication.
- • Appraisal appointment management
- • Want-list client matching
- • Consignment tracking
Connect your communication channels
Meet customers where they discover and inquire about jewelry.
Dewx vs. generic jewelry POS software
| Feature | Dewx | Generic POS |
|---|---|---|
| Customer Database | ✓ | ✓ |
| Unified Inbox (WhatsApp + Email) | ✓ | ✗ |
| Anniversary Purchase Reminders | ✓ | ✗ |
| Repair Job Status Automation | ✓ | Basic |
| Custom Order Pipeline | ✓ | ✗ |
| Instagram DM Integration | ✓ | ✗ |
| AI Customer Retention | ✓ | ✗ |
| Invoicing & Online Payments | ✓ | ✓ |
Jewelry Business FAQ
How does Dewx help jewelers increase repeat purchases with anniversary reminders?
When you note a customer's anniversary, birthday, or other milestone date in Dewx, the system automatically sends a personalized gift suggestion reminder 4-6 weeks before the date. These timely prompts feel helpful rather than salesy and drive 40-60% higher repeat purchase rates. The customer thinks of you first when it matters most.
Can Dewx manage repair tracking and customer status updates for jewelers?
Yes. Each repair job in Dewx has a status timeline — received, evaluation complete, in progress, quality check, ready for pickup. As you update each stage, Dewx automatically notifies the customer through their preferred channel. Proactive updates eliminate the flood of "is my ring ready?" calls that interrupt your workbench time.
How does Dewx handle custom jewelry order management and design consultations?
Custom jewelry is a high-value, high-touch process. Dewx tracks each custom order from initial inquiry through design approval, fabrication, and final delivery. Design sketches, material quotes, and customer feedback are all captured in the order thread. Dew AI follows up on unconverted design consultations, recovering high-ticket sales that would otherwise go quiet.
Can Dewx help jewelers capture and respond to Instagram and social media inquiries?
Yes. Dewx captures Instagram DM inquiries alongside email, WhatsApp, and phone inquiries in one unified inbox. You respond once and the message is delivered through whatever channel the customer used. Custom jewelry inquiries that arrive via Instagram — often the highest-intent buyers — are never lost in a separate app again.
Is Dewx useful for jewelers who also do estate jewelry and appraisals?
Absolutely. Dewx adapts to your service mix — retail, custom design, repair, appraisals, and estate jewelry all get their own workflow within the same platform. Track appraisal appointments, notify customers when items are assessed, manage estate piece consignments, and communicate professionally through every service type from one unified hub.
See what agencies Dew replaces
Explore how Dewx replaces specific agency types
Ready to turn every customer into a lifelong buyer?
Join jewelers who've eliminated missed anniversaries and built loyal repeat customer bases that refer everyone they know.