Media Kit Templates
Three professional media kit formats for brands, influencers, and podcast guests. Give journalists, brand partners, and show hosts everything they need to feature you — in one polished, ready-to-send document.
Brand Press Kit
Best for: startups, product launches, and companies seeking media coverage and journalist outreach
Kit Header
[Company Name] Press Kit Updated: [Month Year]
Company Overview
[Company Name] is a [category] company founded in [Year] that [one-sentence value proposition]. We serve [X] customers in [geography / industry] and have achieved [key milestone].
Key Statistics
Founded: [Year] | Employees: [X] | Customers: [X]+ | Revenue / ARR: $[Amount] | Growth: [X]% YoY | Funding: $[Amount] raised
Leadership Team
[CEO Name] — [brief background, 1-2 sentences]. [CTO / COO Name] — [brief background]. High-res headshots available at: [link]
Brand Assets
Logo (PNG, SVG, dark/light variants), brand colors, typography, and usage guidelines available at: [brand.company.com]. Do not alter logos.
Media Contact
[PR Contact Name] | [email] | [phone]. Response within [24 / 48] hours guaranteed.
Influencer Media Kit
Best for: content creators, bloggers, and social media personalities seeking brand sponsorships
Influencer Overview
[Your Name / Handle] — [Niche / Category] Creator
Audience Stats
[X]K followers | [X]% engagement
YouTube
[X]K subscribers | [X]K avg views
TikTok
[X]K followers | [X]K avg views
Newsletter
[X]K subscribers | [X]% open rate
Audience Demographics
Age: [X]% 25-34 | Gender: [X]% Female / [X]% Male | Top Location: [Country / City]
Past Brand Partnerships
[Brand 1], [Brand 2], [Brand 3]. Case studies available on request.
Podcast Guest Media Kit
Best for: founders, authors, and experts who want to land podcast guest spots
Guest Profile
[Your Name] — [Title / Role] at [Company]
Short Bio (120 words)
[Your Name] is [title] at [Company], where [1-sentence company description]. Previously, [relevant background]. [He/She/They] is known for [expertise / achievement]. [His/Her/Their] work has been featured in [publications]. [He/She/They] lives in [city] and [interesting personal fact].
Topic Ideas
1. "[Topic 1 — specific and actionable]" 2. "[Topic 2]" 3. "[Topic 3]". Each can be tailored to your audience's specific interests.
Social Proof
Past podcasts: [Show 1 — link], [Show 2 — link]. Press: [Publication 1], [Publication 2]. Audience: [X]K newsletter subscribers, [X]K LinkedIn followers.
Technical Setup
Microphone: [Equipment]. Recording in: [quiet studio / home office / professional studio]. Available for: [Zoom / Riverside / Squadcast].
How to Use These Templates
Lead with the most impressive stat
Whatever your strongest number is — customers, followers, revenue, press mentions — put it first. Journalists and podcast hosts make decisions in seconds.
Use real numbers, not vague claims
Never say "rapidly growing" or "passionate about." Use specific data: "3,000% YoY growth" or "40,000 newsletter subscribers." Specificity builds instant credibility.
Keep it to one or two pages
A media kit is a door-opener, not a case study. The goal is to make it easy to say yes. Link to longer assets (case studies, demo video) rather than including them.
Include a clear CTA at the end
Tell the recipient exactly what you want: "To schedule an interview, email [name] at [email]" or "Download brand assets at [URL]." Remove all ambiguity from the next step.
Customize in Dewx
Inside Dewx, tell Dew: "Create a media kit for [Company] highlighting our [X] customers, [Y]% growth, and [Z] press mentions." Dew drafts the press kit, writes personalized pitch emails to your target journalists, and manages the outreach pipeline in the GTM Hub — tracking every media contact from first email to published story.
Related Templates
Frequently Asked Questions
What should be in a media kit?
A strong media kit includes: company or personal bio, key statistics (audience size, revenue, customers, growth), logos and brand assets in multiple formats, product or service overview, notable press mentions or case studies, high-resolution photos, and contact information for your PR or media contact. The goal is to give journalists and partners everything they need to feature you without sending multiple follow-up emails.
How often should I update my media kit?
Update your media kit every quarter or whenever a major milestone changes — new customer count, revenue figure, or press mention. An outdated media kit with old statistics undermines your credibility. Keep a dated version on your website and send updated PDFs for specific outreach.
What is the difference between a press kit and an influencer media kit?
A press kit targets journalists and editors — it leads with company milestones, credibility signals, and data. An influencer media kit targets brand partners — it leads with audience demographics, engagement rates, and past brand collaborations. A podcast guest kit targets show hosts — it leads with your expertise, topic ideas, and social proof.
How does Dewx help with PR and media outreach?
Dewx GTM Hub manages your media outreach pipeline. Dew drafts personalized pitch emails to journalists, tracks media contacts, schedules follow-ups, and archives press mentions. When a media kit is requested, Dew sends the latest version automatically. You get a complete view of every press relationship in one place.
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