LinkedIn Sales Navigator Guide 2026: Complete Tutorial
Sales Navigator is LinkedIn's premium sales tool. Here's how to use it effectively.
Key Takeaways
- What it is: Advanced LinkedIn search + lead management
- Price: $99-$169/month
- Best for: B2B sales, account-based selling
- Key features: Advanced search, lead lists, InMail, CRM sync
Pricing
| Plan | Price | Key Features |
|---|---|---|
| Core | $99/month | 50 InMails, advanced search |
| Advanced | $149/month | TeamLink, smart links |
| Advanced Plus | $169/month | CRM sync, SSO |
Annual pricing is ~20% cheaper.
Key Features
Advanced Search
Filter by:
- Job title
- Company size
- Industry
- Geography
- Seniority
- Years in role
- Posted content
- And 20+ more
Lead Lists
- Save leads and accounts
- Get alerts on job changes
- Track engagement
- Organize by priority
InMail
- Message anyone (even non-connections)
- 50 credits/month
- Higher response than cold email
Search Strategies
Finding Decision Makers
Title: CEO OR Founder OR "VP Sales"
Company size: 11-50
Industry: SaaS
Geography: United States
Finding Recent Hires
Changed jobs: Past 90 days
Title: [your target title]
Finding Active Users
Posted on LinkedIn: Past 30 days
Title: [your target]
InMail Best Practices
- Personalize — Reference their posts/company
- Keep short — Under 100 words
- Clear ask — One simple CTA
- Avoid selling — Start conversations
Template:
Hi [Name],
Saw your post on [topic]. [Brief observation].
We help [similar companies] with [problem]. Worth a quick chat?
[Your name]
FAQ
Is Sales Navigator worth it?
For B2B sales with deal sizes >$5K, yes. ROI is clear if you use it actively.
How many InMails should I send?
20-30/week is sustainable. Quality over quantity.
Can I export leads?
Not directly. Use tools like Apollo or Phantombuster.
Want unified outreach? Dewx GTM Hub combines LinkedIn with email and WhatsApp.
