Pinnacle Dental Increases Bookings by 35%
How a 4-office dental group unified patient communications and scheduling into one platform — and filled their chairs faster than ever.
The Challenge
Pinnacle Dental operated four offices with over 15,000 active patients. Dentrix handled scheduling and patient records at each location, while Mailchimp ran recall and promotional campaigns centrally. The systems never shared data automatically.
Recall reminders went out on a generic schedule regardless of patient history. No-show rates climbed because confirmation messages were inconsistent. Front desk staff spent hours manually cross-referencing patient lists to find open slots across locations.
- Patient data siloed per office in Dentrix
- Generic recall reminders with low engagement
- Rising no-show rates across all locations
- No cross-office scheduling visibility
The Solution
Pinnacle Dental rolled out Dewx across all four offices over four weeks, starting with their busiest location and expanding after validating the new workflows.
GTM Hub — Patient Reactivation
Automated recall campaigns personalized by treatment history, last visit date, and insurance renewal.
Portal — Smart Reminders
SMS and email confirmations with one-tap rescheduling that cut no-shows significantly.
Dew AI — Patient Outreach
AI-crafted recall messages, treatment education content, and seasonal promotion copy.
OPS Hub — Revenue Tracking
Per-office and per-provider production tracking with insurance claim status visibility.
The Results
35%
More patient bookings
50%
Fewer no-shows
4x
Recall campaign engagement
2 → 1
Tools consolidated into Dewx
Timeline
Imported patient records and configured automated recall workflows per treatment type.
Launched smart SMS/email confirmations; rolled out to the busiest office first.
Expanded to remaining three offices; activated cross-location scheduling and reporting.
Measured 35% increase in bookings and 50% reduction in no-shows.
“Our recall campaigns used to get ignored. Now patients get personalized reminders based on their actual treatment history, and they respond. Bookings are up 35% and no-shows are down by half.”
Features That Made the Difference
Smart Recall Campaigns
Personalized reminders based on treatment and visit history.
One-Tap Rescheduling
Patients confirm or reschedule via SMS in seconds.
Production Analytics
Track revenue per office and per provider in real time.
AI Patient Messages
Generate recall copy and educational content automatically.
Cross-Office Scheduling
See open slots across all locations from one view.
Patient 360 Profiles
Full treatment history across all offices in one record.
Ready to Fill More Chairs?
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