Gateway Properties Closes Leases 35% Faster
How a 12-broker commercial real estate firm replaced enterprise CRM and document tools with one platform — and accelerated lease closings by 35%.
The Challenge
Gateway Properties managed a portfolio of office, retail, and industrial spaces across a metro area. Their 12 brokers tracked deals in Salesforce and executed leases through DocuSign — but the journey from LOI to executed lease was painfully slow.
Lease negotiations involved multiple parties, revisions, and approvals that were tracked in email threads. Salesforce was over-engineered for their needs, and brokers avoided updating it. The average time from LOI to lease execution was 45 days.
- 45-day average from LOI to executed lease
- Lease revisions tracked in email with no version control
- Brokers not updating Salesforce due to complexity
- $24K/year spent on Salesforce licenses with low adoption
The Solution
Gateway migrated to Dewx in four weeks, building a streamlined deal pipeline that moves leases from LOI through negotiation to execution with full visibility.
GTM Hub — Deal Pipeline
Every deal tracked from prospecting through LOI, negotiation, and lease execution with automated status updates.
Portal — Deal Room
Shared workspace for landlords, tenants, and legal teams with document versioning and commenting.
OPS Hub — Commission Tracking
Automated commission calculations tied to lease terms with split tracking for co-brokered deals.
Dew AI — Lease Analysis
AI-powered lease comparison, term extraction, and negotiation talking points generated in seconds.
The Results
35%
Faster lease closings
$24K
Annual tool cost savings
100%
Broker CRM adoption
2 → 1
Tools consolidated into Dewx
Timeline
Migrated deal data and configured GTM Hub pipeline with CRE-specific stages (prospect, tour, LOI, negotiation, execution).
Launched Portal deal rooms with document versioning and multi-party commenting.
Set up OPS Hub commission tracking and Dew AI lease analysis; trained all 12 brokers.
Average LOI-to-execution dropped from 45 to 29 days; broker adoption reached 100%.
“Our brokers hated Salesforce — it was built for enterprise sales teams, not commercial brokers. Dewx gave us a pipeline that actually fits how we work, and everyone uses it. Lease closings are 35% faster because nothing gets lost in email anymore.”
Features That Made the Difference
CRE Deal Pipeline
Custom stages from prospecting to lease execution.
Deal Room
Multi-party document sharing with version control.
Commission Automation
Auto-calculated splits based on lease terms.
AI Lease Analysis
Term extraction and comparison across proposals.
Portfolio Dashboard
Vacancy rates, deal pipeline, and revenue per property.
Broker Performance
Deal velocity and volume tracked per broker.
Ready to Close Leases Faster?
Join commercial real estate firms that have unified their deal operations and accelerated lease closings with Dewx.
Start Your Free Trial