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Thrive Wellness Doubles Program Enrollment

How a 6-practitioner functional medicine clinic replaced fragmented scheduling and email tools with one platform — and doubled their wellness program enrollment.

The Challenge

Thrive Wellness offered multi-week functional medicine programs — gut health, hormone balancing, and metabolic reset — but their systems couldn't support the complexity. Jane App handled scheduling and charting while ConvertKit managed email nurture sequences, and the two systems had zero integration.

Prospective patients who attended a free webinar rarely converted because follow-up was inconsistent. Enrolled patients missed protocol steps because there was no automated check-in system, and practitioners had no visibility into who was falling behind in their programs.

  • Webinar attendees not converting due to inconsistent follow-up
  • Enrolled patients missing protocol steps with no check-in system
  • No visibility into patient progress across multi-week programs
  • Email nurture sequences disconnected from patient records

The Solution

Thrive Wellness transitioned to Dewx in two weeks, creating a seamless journey from webinar registration through program completion and alumni engagement.

GTM Hub — Enrollment Pipeline

Webinar registration to enrollment pipeline with automated follow-up sequences and conversion tracking.

CX Hub — Program Tracking

Multi-week program management with protocol milestones, automated check-ins, and progress dashboards.

Portal — Patient Comms

Secure messaging between practitioners and patients with appointment scheduling and resource sharing.

Dew AI — Protocol Guidance

AI-generated personalized protocol reminders and wellness tips based on each patient's program stage.

The Results

2x

Program enrollment rate

85%

Program completion rate (up from 55%)

4 hrs

Saved per practitioner per week

2 → 1

Tools consolidated into Dewx

Timeline

Week 1

Migrated patient records; configured GTM Hub enrollment pipeline with webinar integration.

Week 2

Built CX Hub program templates with milestone tracking; launched Portal for patient comms.

Month 2

Activated Dew AI protocol guidance and automated check-in sequences.

Month 3

Measured 2x enrollment rate and 85% program completion (up from 55%).

“Our patients weren't failing — our systems were. Dewx automated the touchpoints between appointments so patients stay on protocol. Enrollment doubled because prospects see how well we support them through the whole journey.”

— Dr. Amara Okafor, Founder, Thrive Wellness

Features That Made the Difference

Enrollment Pipeline

Webinar to enrollment with automated follow-ups.

Program Tracking

Multi-week milestones with progress dashboards.

Patient Portal

Secure messaging and appointment scheduling.

AI Protocol Guidance

Personalized reminders based on program stage.

Program Billing

Package pricing with payment plan automation.

Practitioner Dashboard

Patient progress and caseload at a glance.

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