Press Kit Template
A professional press kit that gives journalists everything they need to cover your company. Includes company overview, key facts, executive bios, and a media assets checklist.
Company Overview
A concise summary journalists can use directly in their articles
Company Name: [Company Name]
One-liner: [What you do in one sentence, e.g., "Dewx is the AI-first business operating system for SMBs."]
About (150-200 words): [Company description covering what you do, who you serve, the problem you solve, and your key differentiator. Keep it factual and quotable.]
Founded: [Year] | HQ: [City, Country] | Website: [URL]
Key Facts & Executive Bios
Scannable stats and leadership information
Key Metrics:
• [Metric 1, e.g., "500+ active customers"]
• [Metric 2, e.g., "$2M ARR"]
• [Metric 3, e.g., "Team of 25 across 8 countries"]
• [Metric 4, e.g., "Backed by [Investor Names]"]
CEO / Founder Bio:
[Name] is the [Title] of [Company]. [2-3 sentences covering background, relevant experience, and vision for the company.]
Quotable Quote: "[A ready-to-publish quote from the CEO about the company's mission or industry trend.]"
Media Assets & Contact
Downloadable assets and press contact information
Downloadable Assets:
• Logo (SVG, PNG, dark/light variants)
• Executive headshots (high-resolution)
• Product screenshots
• Brand color palette and fonts
• Company fact sheet (PDF)
Recent Press:
• [Publication] — "[Article Title]" ([Date])
• [Publication] — "[Article Title]" ([Date])
Press Contact:
[Name], [Title]
[email] | [phone]
How to Use This Template
Lead with the story
Journalists care about stories, not features. Open with your most compelling angle: the problem you solve, a surprising stat, or a founder story.
Keep it scannable
Use bullet points, bold headers, and short paragraphs. Reporters skim press kits in under 60 seconds. Make key facts impossible to miss.
Include quotable quotes
Pre-write 2-3 quotes from executives that journalists can drop directly into articles. This saves them time and increases your coverage.
Make assets downloadable
Provide high-resolution logos, headshots, and screenshots in common formats. Friction in finding assets means your story does not get published.
Customize in Dewx
Inside Dewx, tell Dew: "Create a press kit for [Company Name]." Dew drafts the company overview, formats the fact sheet, writes executive bios, and organizes your media assets. Export as a polished PDF or publish to your website directly from the GTM Hub.
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Frequently Asked Questions
What should a press kit include?
A press kit should include a company overview, founding story, key facts and statistics, executive bios and headshots, product descriptions, high-resolution logos and images, recent press releases, media coverage highlights, and contact information for your PR team.
How do I make my press kit stand out?
Lead with your strongest story angle, not your company history. Include ready-to-publish quotes from executives, provide multiple logo formats and high-res images, and keep the company overview under 200 words. Journalists want assets they can use immediately.
Should a press kit be a PDF or a web page?
Both. Create a press page on your website for easy access and SEO benefits, and offer a downloadable PDF version with all assets bundled. The web version should have direct download links for logos, images, and fact sheets.
How does Dewx help create press kits?
Dewx helps you assemble a professional press kit quickly. Tell Dew your company details and key milestones, and it drafts the overview, fact sheet, and executive bios. Export as a formatted PDF or publish directly to your website from the GTM Hub.
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Starting at $29/mo for solopreneurs. $79/mo for teams. All features included.
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