Sales Email Templates 2026: 15 Templates That Convert
Proven templates for every sales situation. Customize and send.
Key Takeaways
- Keep short: Under 100 words
- Personalize: Generic = ignored
- Clear CTA: One ask per email
- Follow up: 80% of deals need 5+ touches
Cold Outreach Templates
Template 1: Direct Value
Subject: Quick question about [their company]
Hi [Name],
Saw [company] is [specific observation]. We helped [similar company] [achieve result].
Worth 15 minutes to see if relevant for you?
[Your name]
Template 2: Mutual Connection
Subject: [Mutual connection] suggested I reach out
Hi [Name],
[Mutual connection] mentioned you're working on [challenge]. We've helped [similar companies] with exactly this.
Open to a quick chat?
[Your name]
Follow-Up Templates
Template 3: First Follow-up
Subject: Re: [original subject]
Hi [Name],
Following up on my note. [Add brief value or insight].
Still interested in exploring?
[Your name]
Template 4: Break-up Email
Subject: Closing your file
Hi [Name],
Haven't heard back, so I'll assume the timing isn't right.
If things change, I'm here. Otherwise, wishing you well with [their goal].
[Your name]
Meeting Templates
Template 5: Meeting Request
Subject: 15 min to discuss [topic]
Hi [Name],
Based on our [previous conversation], I'd love to show you how we can help with [specific challenge].
Would [date/time] work for a quick call?
[Your name]
FAQ
How many follow-ups?
5-7 touches before giving up. Space them 3-7 days apart.
Subject line tips?
Short (3-5 words), specific, no spam triggers. Personalized > clever.
See also: How to Write Cold Emails
