Flourish Health Grows Memberships by 55%
How a 12-employee wellness center replaced fragmented booking and marketing tools with one platform — and grew their membership base by 55% in four months.
The Challenge
Flourish Health offered yoga, pilates, nutrition counseling, and massage therapy under one roof. Mindbody handled class scheduling and memberships, while Mailchimp ran email campaigns — but they couldn't tell which marketing efforts actually drove new memberships.
Drop-in visitors rarely converted to members because there was no automated follow-up. Existing members received the same generic newsletter regardless of which services they used. The front desk was overwhelmed managing two separate systems.
- Drop-in visitors not converting to members (no automated follow-up)
- Generic email campaigns ignoring member service preferences
- No attribution between marketing spend and membership signups
- Front desk managing two disconnected systems simultaneously
The Solution
Flourish migrated to Dewx in three weeks, connecting their booking, marketing, and membership management so every visitor gets a personalized path to membership.
GTM Hub — Member Conversion
Automated nurture sequences for drop-in visitors with trial offers and membership incentives based on services used.
Portal — Member Comms
Personalized class recommendations, schedule reminders, and wellness tips based on each member's activity.
OPS Hub — Membership Billing
Automated membership billing, class packages, and revenue tracking per service line.
Dew AI — Campaign Copy
AI-generated email campaigns segmented by service preference with personalized wellness content.
The Results
55%
Membership growth
3x
Drop-in to member conversion
40%
Higher email engagement
2 → 1
Tools consolidated into Dewx
Timeline
Migrated member database and configured GTM Hub visitor-to-member conversion pipeline with trial offers.
Launched Portal personalized comms and OPS Hub membership billing across all service lines.
Activated Dew AI campaign tools and trained front desk and instructors on the new system.
Membership grew 55%; drop-in conversion tripled; email open rates up 40%.
“We had hundreds of drop-in visitors every month but barely converted any to members. Dewx automated the follow-up with personalized offers, and our membership grew 55% in four months. The front desk finally has one system instead of two.”
Features That Made the Difference
Visitor Conversion
Automated trial-to-membership nurture sequences.
Personalized Comms
Service-based recommendations and wellness content.
Membership Billing
Automated recurring billing and package management.
AI Email Campaigns
Segmented campaigns with AI-generated wellness content.
Service Analytics
Revenue and attendance tracked per service line.
Member Dashboard
Engagement, retention, and lifetime value per member.
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