Landmark Real Estate Moves Deals 40% Faster
How a 14-broker commercial brokerage consolidated Salesforce and CoStar into one platform — and accelerated every deal in their pipeline.
The Challenge
Landmark Real Estate brokered office, retail, and industrial leases across a metro market. Salesforce tracked tenant and landlord relationships, while CoStar provided property data and comps. Brokers spent hours cross-referencing both systems to match tenants with available spaces.
Deal stage updates in Salesforce were always lagging behind reality because brokers updated them only when forced. Management had no accurate picture of pipeline velocity or which deals were stalling.
- Tenant-property matching required manual cross-referencing of two systems
- Pipeline data in Salesforce was consistently 1-2 weeks stale
- No visibility into which deals were stalling or why
- Comp analysis took hours of manual CoStar lookups per deal
The Solution
Landmark migrated their entire CRM and deal pipeline to Dewx over four weeks, building custom deal stages for their leasing, acquisition, and disposition workflows.
GTM Hub — Deal Pipeline
Custom deal stages for leasing, acquisition, and disposition with automated stage transitions and stall alerts.
CX Hub — Property Tracking
Track available properties, tenant requirements, and match them intelligently within the same platform.
Portal — Broker Communication
Unified inbox for tenant inquiries, landlord updates, and co-broker collaboration with full deal context.
Dew AI — Comp Analysis
AI-powered comparable analysis and deal summaries generated instantly from property and market data.
The Results
40%
Faster deal pipeline velocity
5 hrs
Saved per broker per week
Real-time
Pipeline accuracy for management
2 → 1
Tools consolidated into Dewx
Timeline
Migrated contacts and active deals from Salesforce; configured GTM Hub deal stages.
Imported property inventory and tenant requirements; set up CX Hub property tracking.
Onboarded all 14 brokers; activated Portal and Dew AI comp analysis tools.
Full cutover from Salesforce and CoStar; all active deals running on Dewx.
Pipeline velocity improved 40%; brokers saving 5+ hours weekly on admin.
“Salesforce gave us a CRM but no property intelligence. CoStar gave us data but no workflow. Dewx gives us both in one place. Our deals move 40% faster because brokers actually use the system.”
Features That Made the Difference
Custom Deal Pipelines
Separate workflows for leasing, acquisition, and disposition.
Property-Tenant Matching
Intelligent matching of tenant needs to available spaces.
AI Comp Analysis
Instant comparable reports from integrated market data.
Deal-Linked Comms
Every email and note tied to the relevant deal and property.
Commission Forecasting
Projected earnings based on pipeline stage and probability.
Broker Leaderboard
Track deal volume, velocity, and revenue per broker.
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