LinkedIn Messaging Best Practices for B2B Sales
LinkedIn is the #1 platform for B2B sales. But most people use it wrong. Here's how to stand out.
The State of LinkedIn Messaging
- 500 million users check LinkedIn daily
- 80% of B2B leads come from LinkedIn
- Average response rate is just 10-25%
The good news? With the right approach, you can double or triple your response rate.
The Golden Rules
1. Personalization is Non-Negotiable
Generic messages get ignored. Reference something specific:
- Their recent post
- Their company news
- A mutual connection
- A specific challenge in their industry
2. Lead with Value, Not a Pitch
Don't sell in the first message. Offer something useful:
- A relevant insight
- A helpful resource
- A genuine compliment
3. Keep It Short
Your first message should be 2-3 sentences max. People scan on mobile.
4. One Clear Call-to-Action
Don't ask for a call, a meeting, AND to download something. Pick one.
Template That Works
"Hi [Name], Saw your post about [topic] - great insights on [specific point].
We've been helping [similar companies] with [relevant result]. Thought you might find this [resource] useful.
Would love to connect and hear your thoughts on [relevant topic]."
Timing Matters
Best times to send LinkedIn messages:
- Tuesday-Thursday perform best
- 8-10 AM catches the morning email check
- 12-2 PM lunch break browsing
- 5-6 PM end of day wind-down
Managing LinkedIn at Scale
The challenge with LinkedIn is managing all those conversations alongside email, WhatsApp, and other channels.
Dewx Portal brings LinkedIn messages into your unified inbox, so you never miss a lead.
Ready to level up your LinkedIn game? Join the beta.