How Dewx Uses AI Differently Than Other Business Tools

Most business tools add AI as isolated features, an AI button here, a smart feature there. Dewx takes a different approach: Dew, our AI assistant, has access to your full business context and can take actions across communication, CRM, and operations. It's not AI-enhanced features; it's an AI-first platform.

Key Differences

• Context: Dew sees all your conversations, contacts, and history
• Cross-functional: Dew works across communication, CRM, and operations
• Action-oriented: Dew takes actions, not just suggests them
• Learns your business: Dew adapts to your terminology, preferences, and patterns

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The Problem with "AI Features"

Most business software adds AI as afterthoughts:

CRM adds AI:

• "Smart" lead scoring
• Suggested next actions
• AI-generated summaries

Email adds AI:

• Smart compose
• Response suggestions
• Auto-categorization

Chat tools add AI:

• Chatbots
• Response suggestions
• Sentiment analysis

Each tool's AI only sees its own data. Your CRM AI doesn't know what you discussed in WhatsApp. Your email AI doesn't know about the deal in your pipeline.

Result: Multiple narrow AIs, none with the full picture.

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Dewx's Unified AI Approach

Dew Sees Everything

Dew has access to:

• All conversations across all channels
• Complete contact and company records
• Deal and pipeline information
• Past interactions and outcomes
• Your team's communication patterns

Example: When you ask "What's the status with Acme Corp?", Dew can tell you:

• Last conversation across any channel
• Open deals in pipeline
• Outstanding invoices
• Team member interactions
• Historical context

No other tool can give you this unified view with AI interpretation.

Dew Takes Actions

Dew doesn't just suggest; Dew acts.

Traditional AI:

"You might want to follow up with John."

Dew:

"I've drafted a follow-up for John based on your last conversation. Want me to send it, or would you like to edit first?"

And with your approval, Dew:

• Sends the message
• Updates the CRM
• Sets a follow-up reminder
• Logs the activity

Dew Learns Your Business

Dew adapts to:

Your terminology:

• Learns your product names, internal terms
• Understands how you describe things
• Uses consistent language across interactions

Your preferences:

• Writing style and tone
• Preferred times and channels
• Level of formality

Your patterns:

• How you handle different situations
• What information you typically need
• Common workflows and processes

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Practical Examples

Example 1: Customer Inquiry

Scenario: New WhatsApp message asking about pricing.

Traditional tools:

1. You see the message in WhatsApp
2. Switch to CRM to check contact
3. Look up pricing information
4. Manually draft response
5. Send in WhatsApp
6. Update CRM manually

With Dewx + Dew:

1. Dew shows message with contact context automatically
2. Dew suggests response based on their business size and previous conversations
3. You approve (or edit) and send
4. CRM updates automatically

Example 2: Following Up on Deals

Scenario: End of day, need to check on all open deals.

Traditional tools:

1. Open CRM
2. Filter to your deals
3. Check each one individually
4. Switch to email/WhatsApp to send follow-ups
5. Update CRM with each action

With Dewx + Dew:

You: "Dew, what deals need follow-up today?"

Dew: "Three deals need attention:

1. Acme Corp - proposal sent 5 days ago, no response. Want me to draft a follow-up?
2. Beta Inc - they asked for case studies yesterday. I have a relevant one ready.
3. Gamma LLC - call scheduled for tomorrow, no prep notes yet. Should I create a brief?"

You: "Yes to all three."

Dew: "Done. Follow-ups drafted and ready for review. Case study attached. Meeting brief created."

Example 3: Weekly Reporting

Scenario: Preparing a weekly summary for the team.

Traditional tools:

1. Export data from CRM
2. Check communication logs
3. Manually compile metrics
4. Write summary
5. Send via email/Slack

With Dewx + Dew:

You: "Dew, prepare my weekly summary."

Dew: "Here's your weekly summary:

Communication:

• 234 messages across all channels
• Average response time: 2.4 hours
• 3 escalations handled

Deals:

• 2 new opportunities ($45K total)
• 1 closed won ($12K)
• Pipeline: $127K

Highlights:

• Acme Corp moving to proposal stage
• Beta Inc requesting enterprise features

Want me to send this to the team?"

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AI Safety and Control

You're Always in Control

Dew never acts without permission on high-stakes items:

• Sending messages (always shows draft first)
• Updating important records
• Making commitments to customers
• Anything financial

Transparency

Every Dew action includes:

• What Dew did
• Why (the reasoning)
• Easy undo

Privacy

• Your data trains only your Dew instance
• Enterprise-grade security
• SOC 2 compliance (in progress)
• No data sharing between accounts

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Why This Matters for SMBs

Big companies have teams to:

• Integrate systems
• Build custom workflows
• Analyze data across tools
• Manage follow-ups and processes

SMBs typically don't. You're doing the work AND managing the tools.

Dewx + Dew gives you AI that:

• Sees your full business context (like an executive assistant would)
• Takes actions (like a capable team member would)
• Learns your business (like a long-time employee would)

Without needing to be a big company or hire specialists.

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Try It Yourself

The difference is easier to experience than explain.

Join the Dewx beta and:

1. Connect your existing channels
2. Ask Dew to help with a real task
3. See the difference unified AI makes

No credit card required. Cancel anytime.