UTM Link Builder

UTM parameters (Urchin Tracking Module) are tags added to the end of a URL to track the effectiveness of marketing campaigns. They tell analytics tools like Google Analytics exactly where your traffic is coming from, which campaign drove the click, and what type of content or ad was used. The five UTM parameters are: utm_source (traffic source), utm_medium (marketing medium), utm_campaign (campaign name), utm_term (paid search keywords), and utm_content (ad differentiation). Using UTM parameters helps you measure ROI, compare campaign performance, and make data-driven marketing decisions.

Technically, none are required by analytics tools. Any UTM parameter you add will be tracked. However, best practice is to always include utm_source (where traffic comes from, e.g., google, facebook), utm_medium (the marketing channel, e.g., cpc, email, social), and utm_campaign (your campaign identifier, e.g., spring_sale). The utm_term parameter is typically used for paid search keywords, and utm_content is used to differentiate between similar content or links within the same campaign (e.g., header_cta vs footer_cta). Our tool requires at least the URL and campaign name.

When someone clicks a UTM-tagged link, Google Analytics reads the UTM parameters from the URL and records them as part of the session data. You can view this data in Google Analytics under Acquisition > Campaigns. GA4 uses UTM parameters to populate the Source, Medium, and Campaign dimensions in reports. This lets you see exactly how many users, sessions, and conversions each campaign generated. UTM parameters work with GA4, Universal Analytics, and most other analytics platforms including Mixpanel, Amplitude, and HubSpot.

Use lowercase letters consistently (Google Analytics is case-sensitive, so "Facebook" and "facebook" are tracked separately). Use underscores or hyphens instead of spaces. Be specific but concise. "google_ads_brand" is better than "g" or "google_ads_brand_campaign_awareness_q1_2024". Create a naming convention document and share it with your team. Common conventions include: source = platform name (google, facebook, linkedin), medium = channel type (cpc, email, social, organic), and campaign = descriptive identifier (spring_sale_2024, product_launch_v2).

Yes. While this free UTM builder helps you create tagged URLs, Dewx goes much further as a complete business operating system. With Dewx, you can track leads from initial click through to conversion in the built-in CRM, manage all campaign responses in the unified inbox (LinkedIn, WhatsApp, Gmail, and more), automate follow-ups based on campaign source using AI workflows, and get full pipeline analytics showing which campaigns drive revenue, not just clicks. It is the difference between tracking a click and tracking the entire customer journey.